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Biosphere Ambassador Programme 

Name of the Biosphere Reserve: Møn UNESCO Biosphere Reserve
Main goal/​purpose: The purpose of this activity is to ensure local engagement and participation in the biosphere reserve, to communicate about the biosphere reserve and to involve locals in obtaining the Man & Biosphere goals.
Target groups: Local community – citizens, private sector, and local associations
Stakeholders involved: Local community – citizens, private sector, and local associations
Project period: 2017 – on-going 

Description of the project

Møn UNESCO Biosphere Reserve has an ambassador programme inviting local citizens, private businesses, and local associations to become ambassadors of the biosphere reserve.
The ambassadors are in many respects the backbone of our work as they communicate and share about the biosphere reserve and make efforts, activities and projects that support a sustainable way of living in balance with nature. 
Møn UNESCO Biosphere Reserve regularly offers ambassador courses, where existing and new ambassadors can participate in an experience-oriented learning course preparing them to the role as ambassadors.
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Results and effects 

The result is that we have 150+ local ambassadors – citizens, associations and companies that take part and feel connected to the biosphere reserve. 
The ambassadors assist the biosphere reserve in following ways:
  • Contribute to the task of ensuring the local community's development in balance with nature.
  • Advocate for the Møn UNESCO Biosphere Reserve and strengthen the story of the Møn Biosphere Reserve.
  • Welcome and share local knowledge about Møn Biosphere.
  • Contribute to projects, meeting places, activities, and communities, where you spread knowledge about how to live in harmony with nature.
  • Business - increase the value of the product / service and develop new sustainable products and initiatives.  

Focal points:

1. Conservation of Biodiversity
2. Sustainable use of ressources
4. Community engagement and participation

The overall focal point is ensuring ‘Community engagement and Participation’ in obtaining goals on biodiversity conservation.
Secondly the biosphere ambassadors also contribute concrete to ‘biodiversity’ conservation through participation in projects and activities (e.g., working with rewilding).
Thirdly, our overall integrated approach to sustainable development in the biosphere reserve promotes the ‘holistic approach to conservation’.
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