In Europe, over 17,000 equipment rental companies provide a wide range of construction and industrial equipment for customers, primarily in Europe and North America (European Rental Association, 2021). In recent years, there has been a growing focus on the fact that equipment rental can offer both financial flexibility and a circular model, saving resources and CO2e. For instance, The European Rental Association (ERA) has developed an Equipment CO2 Calculator that can easily be used through their website to evaluate a single ownership period of one piece of equipment and, thus, to determine the climate impact of entire fleets of equipment or the total carbon footprint of all machines on a given job site (European Rental Association, n.d.).
Construction accounts for a considerable proportion of economic activity in the Nordic region (Sepponen et al., 2023), requiring machinery and tools. Repairs are often the most significant component of machinery costs, constituting around 37% of machine costs over its service life. This means that between 15% and 20% of the total equipment budget usually consists of labour for repair and repair part costs (Yip et al., 2014). A circular economy often accentuates paths for resource-efficient growth and functions as a driver for business development in the Nordic region. Political trends among policymakers, new rules and regulations can most likely not stand alone, as there is a need for substantial economic incentives for construction companies to change existing business approaches, such as financial savings of maintenance and repair (Høibye & Sand, 2018).
The construction industry dominates equipment rental, and in the Nordic rental sector, the share of rental revenues coming from the construction sector is approximately 70 % (IHS Markit & European Rentail Association, 2022). The equipment rental industry in the Nordic countries experienced growth in recent years up until the COVID-19 pandemic. The industry was growing more quickly than GDP and the construction industry, implying expansion of the rental penetration (IHS Markit & European Rental Association, 2020). Operators in this area expect an increasing proportion of their business volume to derive from services rather than goods (Wilkens, 2020). The outbreak of the Covid pandemic had a relatively mild impact on rental activities in the Nordic countries compared to other parts of Europe since almost no construction sites were shut down. Even though the markets in the Nordic countries are estimated to experience some long-term effects of the COVID-19 pandemic, the rental market for equipment and machinery is expected to continue to grow (IHS Markit & European Rentail Association, 2022).
Further cost or material use reductions can be found in proper maintenance since fuel efficiency with lower emissions in operations can be provided by keeping equipment in good condition (AE Faulks Ltd, 2021). The repair and maintenance cost creates good prerequisites for product-oriented and use-oriented PSS solutions, offering both convenience and repair cost reductions through ownership models. Another benefit of PSS solutions for machinery and tools is enabling access to greener, more expensive options by making the products more economically attractive and affordable compared to purchasing the products. PSS solutions also lower the risks often associated with new technology, supporting the implementation of best available technology (Volvo, 2022).
Heavy machinery has the most significant environmental impact during the use phase and is significantly affected by the level of maintenance and repair (Ebrahimi et al., 2020). Meanwhile, handheld tools have a minimal environmental impact in the use phase but are often underutilised (Skjelvik et al., 2017a). This suggests a potential for PSS models on handheld tools aiming to increase utilisation of handheld tools to contribute to both resource-wise and financial savings. The following section will provide insights into existing PSS solutions in the Nordics within the product types: heavy machinery (incl. cranes), processing equipment, chemicals and handheld tools.
7.1 Heavy machinery
Growth in the construction industry of the Nordics is supported by both the private and public sectors, with the development of infrastructure, sustainable framework improvements, and residential construction, which is currently the largest market (Mordor Intelligence, 2021). Construction equipment rental is one of the most significant service sectors on construction sites in the Nordics, with the Nordic construction rental market worth more than 3.6 billion euros. High utilisation of construction capacity and labour shortage have been driving the growth in the sector. An indicator of the attractiveness of the industry is the recent acquisitions of Finnish international rental companies Ramirent and Cramo by French Loxam and Belgian Boels Rental, respectively (Pajakkala et al., 2019).
Most PSS providers target the B2B market, but some PSS models are present for heavy machinery in the B2C and B2G markets. Among the identified PSS solutions for heavy machinery, the most common is use-oriented models, predominantly rental solutions, which allow the construction industry to keep costs down on acquisition, maintenance and repair. However, product-oriented models are also standard, e.g. pure transitional services and extended warranty and preventative maintenance services. These types of PSS models can improve utilisation and prolong the lifespan of machinery, thereby reducing material inputs by decreasing production.