The building sector is an essential part of the economy in the Nordic countries, with a market size of USD 235 billion in 2024, and expected to grow in the coming years (Mordor Intelligence, n.d.). However, the sector enormously impacts the climate as it is responsible for 37% of global emissions, equal to 10 gigatonnes of CO2e (United Nations Environment Programme, 2024). The built environment accounts for over 30% of the global final energy consumption (IEA, n.d.). Moreover, it causes major negative impacts on air quality, water resources, land pollution, and biodiversity loss (World Green Building Council, n.d.).
The sector utilises large amounts of resources for new buildings and renovations, estimated to account for 50% of all extracted materials in the EU (European Commission, n.d.-f.). This results in large amounts of construction and demolition waste (CDW), such as concrete, bricks, wood, glass, metals and plastic, which accounts for more than a third of all waste generated in the EU. To ensure responsible management of CDW and to enable taking full advantage of the potential of CDW, the EU has implemented legislation to improve circularity by requiring the sector to implement various practices to increase reuse, recycling and other material recovery (European Commission, 2024a).
Circular business models provide a large opportunity to translate the challenges from the building sector into business opportunities that can support increased rates of recycling and reuse of materials (Svedmyr et al., 2024). The EU Green Deal and the Circular Economy Action Plan also describe circularity in buildings as an essential part of the green transition towards a carbon-neutral future (European Environment Agency, n.d.). These policies describe the potential of PSS solutions within the building sector to lower resource and material use, reduce CO2e emissions and optimise energy consumption. The research conducted in this project indicates that PSS solutions can potentially drive the adoption of circular economy solutions in the built environment (Cruz Rios & Grau, 2020). Still, there is a need for further research, e.g. on how to encourage sustainable consumer behaviour (Joensuu et al., 2020).
The importance of circularity in the Nordic context is reflected by the numerous projects of Nordic Innovation, a part of the NCM, regarding circular construction (Nordic Innovation, n.d.), including the Nordic Networks for Circular Construction (NNCC), which works to create a more sustainable built environment (Nordic Networks for Circular Construction, n.d.). Monitoring the performance of private actors in taking advantage of new opportunities and complying with stronger legislation to increase circularity is one critical component of accelerating the green transition of the sector. For the NNCC, Norion has proposed 11 indicators for measuring and integrating circularity in the construction and building sector (Claësson Kaarsberg et al., 2024). Increasing monitoring efforts could also help promote PSS models and solutions in the sector.
Two examples of service models within the sector (Buildings- and Space-as-a-Service and Efficiency- and Energy-as-a-Service) are described below, followed by two other examples investigated in this project's pilot studies. However, examples have been identified during the research within numerous areas, such as cooling, heating, and facades.
13.1 Buildings and space
Buildings and spaces have long been rented out for various purposes for both individuals and private or public organisations, which can be considered a PSS solution. The business model is seen in multiple segments of the building sector e.g. within vacation, storage, residential, workspaces, facility management, and events. Service solutions are emerging throughout the sector and gaining more interest from providers and customers (Yarotska, 2023; Belt, 2023).
Buildings are now seen as a service, with construction companies as full-service providers who use Business Information Modelling (BIM) systems to design and manage information throughout the lifecycle of buildings to provide the necessary service (Wildenauer et al., 2022). Buildings are now seen as a service, with construction companies as full-service providers who use Business Information Modelling (BIM) systems to design and manage information throughout the lifecycle of buildings to provide the necessary service (Wildenauer et al., 2022). Digitisation and BIM offer new, essential opportunities for implementing and supporting circularity and PSS solutions in the building sector, which makes it likely that the market for these will continue to grow (Cruz Rios & 2020; Fargnoli et al., 2019).
13.2 Efficiency and Energy
Energy- and efficiency-as-a-service are gaining interest as pay-per-use solutions that incentivise producers to maintain, repair and design products for long-term use and reuse and reduce upfront capital investments (EaaS Initiative, n.d.; gridX, 2024). In Norway, Aneo Retail collaborated with Danfoss and provided Coop with refrigeration-as-a-service, reducing their overall energy consumption by 20% (EaaS Initiative, 2024). Another Norwegian company, Otovo, offers solar power on subscription, including a 20-year warranty where Otovo keeps ownership and responsibility of the panels and maintains and repairs them to prolong their life (Otovo, n.d.). An LCA study shows that solar panels, which are reused and complete the 30-year technical lifetime, are environmentally outperforming the benefits of recycling options and the higher-efficiency rates of new solar panels (Van Opstal & Manshoven, 2024).
The built environment provides many opportunities to implement circular business models such as PSS. The models are usually based on products designed for circularity and characterised by increased collaboration between stakeholders across the value chain. Effective implementation of PSS in the built environment depends on the specific design, efforts to change consumer behaviour, the configuration of PSS models, and using LCAs and data to give valuable insights on optimising the design of products and systems (Belt, 2023).