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Photo: Andreas Omvik/norden.org

4. Information and presen­tations

  • Communicate clearly and concisely in all of the materials about the event. Use plain language and avoid abbreviations and in-house jargon. This will  benefit everyone involved and takes account of issues such as language skills, dyslexia and age.
  • If possible, involve people of different genders, ages, experiences, backgrounds and functional capacities in the planning of the event. This may bring to light new perspectives on the event that you might not have noticed and allow you to make changes, so that the event is relevant to more people.
  • Offer to send participants information about the event and presentations in various formats, e.g. accessible pdf, other file types, larger fonts, hard copy or in Braille.
  • Make sure presentations are easy to read and accessible on screen and in print. For example:
    • Font size for headings are min. 32
    • Font size for texts are min. 24
    • Fonts should be sans serif (ex. Arial, Verdana and Helvetica) and clearly legible)
    • Avoid writing whole words or sentences in capitals, italics or underlined
    • Use contrast, e.g. dark text (black, blue, green) on a light background (white)
    • Avoid negative text (light text on a dark background), as it can be difficult to read if the lines are too thin
    • Avoid text on patterned backgrounds, images or graphics
    • Graphics and images should take up at least half of the presentation slide
  • Make sure that visual materials like videos always have subtitles.
Plain language is a way to express yourself directly and unambiguously and to make yourself easily understood. Many public agencies in the Nordic Region use plain language when communicating with people.