The visual identity includes certain recurring typographical conventions.
All styles may be used, as long as the result is easily legible. In other words, colour, size and, where applicable, photo background should be taken into account.
For shorter headings, it is acceptable to use upper-case letters only. For longer headings, both upper and lower case should be used to make them more easily legible.
The title may be aligned either to the right or to the left. It is also permissible to align individual words and lines without justifying the text at the margin. Centre-aligning of headings should be avoided.