The transformation of the Nordic countries' economies towards sustainability is gaining momentum on a broad front. In all Nordic countries, new cleantech companies are emerging, and established industries are transitioning their production to limit their impact on the surrounding environment. At the same time, a significant portion of the Nordic countries' environmental impact is caused by our consumption, both from domestic goods and services, and from imports, where production often takes place in countries with weak environmental regulations.
The Nordic Council of Ministers expresses this as follows: “Nordic consumption must change if SDGs (Sustainable Development Goals) are to be achieved.” They continue: “Nordic consumption has a huge environmental and climate footprint in other parts of the world. The Nordic Council of Ministers is working to turn this around and make the Nordic Region the most sustainable region in the world” (Nordic Council of Ministers, 2023a).
Climate targets are usually based on territorial emissions, i.e. emissions occurring within the country’s geographical borders. Territorial emissions are also reported to the UNFCCC (United Nations Framework Convention on Climate Change) and negotiated in international agreements. However, the consumption-based emissions of greenhouse gases, which include emissions related to the country’s consumption regardless of where they occur, are typically higher and not reduced in the same way as the territorial emissions. There are therefore discussions in Nordic countries about whether there should be consumption-based climate targets complementing the territorial targets. An example of such a discussion is the recent investigation from the Swedish Government’s Environmental Objectives Committee, which included all parties in the Swedish parliament, that suggests that Sweden should also have a net-zero climate goal for consumption-based greenhouse gases by the year 2045 (SOU 2022:15).
Politically, focus has lately been on climate change and emissions of GHGs. This is also mirrored in coverage in the media. However, much of what is said about climate and GHG emissions also holds true for other air pollutants like carbon monoxide (CO), ozone (O3), nitrogen dioxide (NO2), sulfur dioxide (SO2) and particulate matter (PM). Consequently, addressing one environmental problem could at the same time address other problems. Conversely, some climate mitigation strategies risk exacerbating other environmental issues, e.g., driving biodiversity loss. Reduced territorial emissions might in some cases also increase consumption-based emissions if dirty production is moved to countries with less environmental regulation. Nevertheless, addressing climate and other air pollutants could bring a range of non-environmental co-benefits to society. According to the Intergovernmental Panel on Climate Change (IPCC) (2023, p. 31): “Many options are available for reducing emission-intensive consumption while improving societal wellbeing. Socio-cultural options, behaviour and lifestyle changes supported by policies, infrastructure, and technology can help end-users shift to low-emissions-intensive consumption, with multiple co-benefits.” Thus, the IPCC identifies challenges as well as expresses hope. This report delivers insights into how policies can support behaviour and lifestyle changes necessary to achieve a low-emission society.
Goals, main focus, delimitation and content of report
The overall goal of the project is to map out policy instruments to reduce consumption-based emissions (climate-impacting emissions and other air pollutants) on the national level in the Nordic countries. The project will also analyse policy instruments in terms of effectiveness, feasibility and distributional effects. Additionally, we will describe how consumption-based emissions have developed over time in the Nordic countries. The initial focus of the project, following the call from the Nordic Council of Ministers, was on policies targeting consumption of food, electronics, textiles and home furnishings. These consumption areas contribute significantly to emissions (both climate-related and other air pollutants) (Fauré et al., 2019). However, most policy instruments are not specific to particular product groups. The policies discussed here are therefore, in general, more broadly adaptable. Existing policies, as well as policies discussed but not implemented, or previously implemented but later phased out, are also studied.
Consumption–oriented policy options are here defined as actions by policymakers to change consumer behaviours. Note that such policy instruments may target individual behaviour, as well as the retail companies that market goods to consumers. Thus, the policy instruments may be directly consumer-based, or retailer-based, and may also influence consumption choices of industries in supply chains e.g. the choice of materials (Grubb et al., 2020). Policy instruments can also target public consumption. We have chosen consumption-oriented as a broad-scope term but recognize that this definition is similar to demand-oriented policy measures (which is a common term in some literature) (Grubb et al., 2020).
In addition to mapping policy instruments in each country, the Nordic Council of Ministers requested that "the distributional effects of the policy instruments be analysed, as well as aspects such as feasibility and [national or EU] competence". To this, we have added aspects such as effectiveness, i.e. goal fulfilment, and cost-effectiveness, as these aspects are also essential. These identified aspects together form the basis for a model, which can be found in similar combinations in models for policy analysis. For example, Figure 1 illustrates a model inspired by Jagers and Matti (2020), which places the "feasibility" of policy instruments at the intersection of effectiveness, cost-effectiveness, and political constraints (or governance). Closely related to political constraints and feasibility is acceptability where low acceptability of a suggested policy could be a major constraint. We return to these issues in sections 5, Policy and Acceptability, and 8, Discussion and Conclusions, below.