Appendix: Web page visits, inquiries and information activities

Visits to the Info Norden web pages

The figures up to and including 2022 are from Google Analytics. The 2023 figures are from Siteimprove, where not otherwise stated.

Figure 1: Number of visits to the Info Norden web pages

Table 1: Number of visits to the Info Norden web pages

Visit from:	2021	2022	2023	Alteration, 2022 to 2023
Denmark	223 852	248 100	275 981	+11,2 %
Finland	145 206	233 779	242 419	+3,7 %
Faroe Islands	6 266	7 381	6 639	-10,1 %
Greenland	10 232	20 469	15 487	-24,3 %
Iceland	24 520	29 230	32 732	+12,0 %
Norway	232 921	322 759	327 465	+1,5 %
Sweden	376 593	509 756	541 494	+6,2 %
Åland	2 490	3 277	3 130	-4,5 %
Non-Nordic countries	414 675	537 265	576 638	+7,3 %
Total	1 436 755	1 912 016	2 021 985	+5,8 %

Table 2: Number of page views for the Info Norden web pages

Page views in:	2021	2022	2023	Alteration, 2022 to 2023
Denmark	362 346	361 920	365 387	+1,0 %
Finland	240 005	348 800	326 789	-6,3 %
Faroe Islands	11 411	11 873	9 715	-18,2 %
Greenland	17 710	29 884	21 824	-27,0 %
Iceland	56 014	50 877	50 600	-0,5 %
Norway	365 141	458 953	420 594	-8,4 %
Sweden	596 372	733 899	690 654	-5,9 %
Åland	4 286	5 840	5 667	-3,0 %
Non-Nordic countries	591 755	719 155	718 776	-0,1 %
Total	2 245 040	2 721 201	2 610 006	-4,1 %

Table 3: Visits, by traffic source

Percentage share of visits coming via:	2021	2022	2023
Organic searches 2023 figures calculated as the number of search engines in Siteimprove, minus the sum of clicks on Info Norden’s campaigns in Google Ads.	80,3 %	81,9 %	81,0 %
*Google’s share of organic searches*	97,1 %	96,6 %	97,2 %
Google ads Figures for 2021-2022 from Google Analytics. 2023 figures calculated as the sum of clicks on Info Norden’s Google Ads campaigns.	10,0 %	10,5 %	7,7 %
Other websites (apart from social media)	1,7 %	1,3 %	0,9 %
Social media	0,9 %	0,6 %	0,8 %
*Facebook’s share of social media visits*	65,4 %	85,2 %	85,7 %
Direct traffic	6,8 %	5,7 %	5,2 %
Internal referrals	-	-	3,2 %
Other	0,0 %	0,0 %	-

Table 4: Visits, by device

Device	2021	2022	2023
Computer	41,2 %	36,3 %	36,0 %
Mobile phone	55,9 %	61,6 %	62,3 %
Tablet	2,9 %	2,2 %	1,7 %

Table 5: Most-viewed web pages

Here are the 75 most-read articles on the Info Norden web pages across all countries. All translations of each text are included. The position on the list in 2022 is shown in parentheses.

1. Travelling with dogs or cats to Norway (1)

2. Moving or travelling to Svalbard (6)

3. Customs regulations in Norway (2)

4. Public holidays in Denmark (14)

5. Guide: Moving to Norway (4)

6. Travelling with pets to Denmark (3)

7. Public holidays in Norway (new)

8. Housing in Norway (5)

9. Guide: Work in Norway (10)

10. Swedish citizenship (7)

11. Norwegian identification numbers (8)

12. Banks in Sweden (19)

13. Customs regulations in Sweden (24)

14. Looking for work in Norway (17)

15. Retirement pension in Norway (16)

16. Guide: Moving to Sweden (11)

17. Travelling to Sweden with dogs and cats (27)

18. Public holidays in Sweden (new)

19. Work as a nurse in Norway (15)

20. Danish citizenship (9)

21. Parental benefit in Norway (18)

22. The Norwegian pension system (13)

23. Guide: Working in Finland (new)

24. Job-seeking in Greenland (34)

25. Housing in Sweden (44)

26. Guide: Moving to Greenland (12)

27. Registration in the Swedish Population Register (28)

28. Travelling to Finland with dogs or cats (22)

29. Retirement pension in Sweden (23)

30. Driving licences in Sweden (29)

31. Parental benefit in Sweden (50)

32. Tax in Norway (25)

33. Guide: Moving to Denmark (21)

34. Car in Sweden (49)

35. Housing in Denmark (20)

36. Child support in Sweden (47)

37. Work as a doctor or nurse in Sweden (new)

38. Car in Denmark (52)

39. Work and residence permits in Norway (31)

40. Norwegian citizenship (26)

41. Tax in Sweden (53)

42. Housing allowance in Sweden (63)

43. Registration in the National Population Register in Norway (36)

44. Grading scales in the Swedish educational system (45)

45. Cars in Norway (42)

46. Tax in Denmark (35)

47. Right to healthcare services in Norway (37)

48. Finnish citizenship (48)

49. Work permits and residence permits in Sweden (39)

50. Danish retirement pension (41)

51. Customs rules in Denmark (46)

52. Pregnancy and childbirth in Sweden (59)

53. Driving licences in Norway (40)

54. Work and residence permits in Greenland (64)

55. Guide: Work in Denmark (55)

56. Guide: Work in Greenland (74)

57. Icelandic citizenship (43)

58. Housing in the Faroe Islands (30)

59. Housing in Greenland (38)

60. Danish State Education Support (72)

61. Housing in Åland (33)

62. Customs rules in Iceland (new)

63. The right to vote in Norway (new)

64. Danish civil registration number (new)

65. Guide: Moving from Sweden (new)

66. Civil registration in Denmark (54)

67. The Danish pension system (66)

68. Job-seeking in the Faroe Islands (65)

69. The grading scale in the Danish education system (73)

70. Driving licences in Norway (60)

71. Driving licence in Denmark (new)

72. Medicines and high-cost protection in Sweden (new)

73. Disability benefit in Norway (new)

74. Primary and lower secondary school in Norway (70)

75. Unemployment benefit in Sweden (62)

Table 6: Most-viewed web pages, by subject

Here are the 20 subjects on which Info Norden users have most often searched for information, across countries. The position on the list in 2022 is shown in parentheses.

Travelling with dogs or cats (1)
Guide: Moving to (2)
Public holidays (new)
Customs regulations (5)
Housing (3)
Citizenship (4)
Guide: Work in (15)
Job-seeking (6)
Tax (7)
Retirement pension (8)

Car (11)
Residence and work permit (9)
Parental benefit (12)
Bank account (13)
Civil registration (10)
Driving licence (14)
Civil registration number (17)
Pension system (16)
Right to healthcare services (18)
Guide: Moving abroad (19)

Inquiries to Info Norden

All inquiries to Info Norden are registered in the Nordsvar database. The figures are taken from there.

Figure 2: Number of inquiries to Info Norden

Table 7: Number of inquiries to Info Norden, by office

Most users who ask questions do so via the questionnaire on Info Norden’s web pages. In the questionnaire, users can choose which language they wish to receive the response in. This choice determines which Info Norden office receives the question. Inquiries that require an answer in Danish will be sent to Info Norden in Denmark, etc. Inquiries in English are answered by Info Norden in the country to which the inquiry relates.

Number of inquiries to:	2021	2022	2023	Alteration, 2022 to 2023
Denmark	904	837	756	-9,7 %
Finland	586	610	654	+7,2 %
Faroe Islands	222	166	133	-19,9 %
Greenland	171	333	244	-26,7 %
Iceland	276	312	256	-17,9 %
Norway	1 005	1 117	1 000	-10,5 %
Sweden	1 759	1 888	1 502	-20,4 %
Åland	95	107	69	-35,5 %
Total	5 018	5 370	4 614	-14,1 %

Table 8: Number of inquiries about each country

Please note that an inquiry is often about at least two different countries. The totals in each column will therefore exceed the sum of all inquiries per year in Table 12. Inquiries relating to countries outside the Nordic region have only been registered since 2019.

Number of inquiries about:	2021	2022	2023	Alteration, 2022 to 2023
Denmark	1 411	1 421	1 267	-10,8 %
Finland	663	575	660	+14,8 %
Faroe Islands	317	260	221	-15,0 %
Greenland	259	403	346	-14,1 %
Iceland	423	455	405	-11,0 %
Norway	1 766	1 985	1 663	-16,2 %
Sweden	1 616	1 592	1 297	-18,5 %
Åland	150	154	133	-13,6 %
EU/EEA	148	184	152	-17,4 %
Other	217	246	220	-10,6 %

Table 9: Percentage share of inquiries about each country

Please note that an inquiry is often about at least two different countries. The totals in each column will therefore exceed 100%.

Number of inquiries about:	2021	2022	2023
Denmark	28,1 %	26,5 %	27,5 %
Finland	13,2 %	10,7 %	14,3 %
Faroe Islands	6,3 %	4,8 %	4,8 %
Greenland	5,2 %	7,5 %	7,5 %
Iceland	8,4%	8,5 %	8,8 %
Norway	35,2 %	37,0 %	36,0 %
Sweden	32,2 %	29,6 %	28,1 %
Åland	3,0 %	2,9 %	2,9 %
EU/EEA	2,9 %	3,4 %	3,3 %
Other	4,3 %	4,6 %	4,8 %

Table 10. Percentage share of inquiries by subject

Please note that an inquiry is often about at least two different subjects. The totals in each column will therefore exceed 100%.

Subject	2021	2022	2023
Work in several countries	0,8 %	0,7 %	0,7 %
Work, job-seeking and unemployment benefits	13,9 %	14,3 %	21,1 %
Housing	4,2 %	5,2 %	4,4 %
Teleworking and remote studies	-	0,9 %	1,3 %
Business/company	2,9 %	4,5 %	4,9 %
Family (e.g. child support, death and inheritance)	3,7 %	3,3 %	4,2 %
Relocating	9,2 %	10,7 %	10,0 %
Civil registration, ID and civil registration number	11,1 %	10,3 %	11,5 %
Consumer (e.g. banking and insurance)	3,9 %	5,7 %	5,6 %
Cross-border work/commuting	1,5 %	1,8 %	1,0 %
Non-Nordic citizens	18,8 %	22,6 %	26,5 %
Crises in society (inquiries about COVID-19 and the war in Ukraine)	6,2 %	1,1 %	0,2 %
Vehicles	4,3 %	4,6 %	4,6 %
Temporary stays	-	4,2 %	4,9 %
Nordic cooperation	1,2 %	0,8 %	1,0 %
Nordic support schemes	0,6 %	0,7 %	0,7 %
Travelling with animals, plants and foodstuffs	3,7 %	5,0 %	6,5 %
Society (e.g. citizenship and voting rights)	11,5 %	8,9 %	6,8 %
School and education	10,0 %	11,0 %	10,5 %
Health, illness and special needs	16,9 %	16,2 %	15,4 %
Social security (all types of social benefits)	4,1 %	5,3 %	4,7 %
Customs and taxation	9,3 %	11,5 %	10,1 %
Other	1,7 %	1,8 %	1,3 %

Table 11: Proportion of inquiries per web visit

Info Norden aims to ensure that as many users as possible can find relevant information at norden.org without having to contact Info Norden directly. The goal is therefore that the proportion of inquiries per web visit should be low.

Year	Proportion of inquiries per web visit
2023	2,3 ‰
2022	2,8 ‰
2021	3,5 ‰
2020	3,6 ‰
2019	6,1 ‰

Table 12: Percentage share of inquiries, by language

Language	2021	2022	2023
Danish	16,0 %	15,7 %	15,0 %
Finnish	7,4 %	8,3 %	7,5 %
Faroese	0,2 %	0,2 %	0,3 %
Greenlandic	0,1 %	0,3 %	0,2 %
Icelandic	3,6 %	3,5 %	3,4 %
Norwegian	18,0 %	17,4 %	16,1 %
Swedish	27,7 %	26,0 %	24,4 %
English	27,0 %	28,6 %	33,0 %

Table 13: Percentage share of inquiries, by arrival method

Arrival method	2021	2022	2023
Web form	88,2 %	88,9 %	85,3 %
Telephone	5,1 %	2,8 %	2,2 %
E-mail	6,6 %	8,2 %	12,1 %
Social media	0,1 %	0,0 %	0,2 %
Letter	0,0 %	0,1 %	0,2 %
Visit	0,0 %	0,0 %	0,0 %

Table 14: Inquiries registered as possible border barriers

Info Norden can register an inquiry as dealing with a ‘possible border barrier’. This may concern new or well-known issues, or relate to barriers that meet the Freedom of Movement Council’s definition of a border barrier, or issues that have not yet been clarified. The role of Info Norden is to collect and report information about border barriers to the Freedom of Movement Council. The goal is to receive relatively few trivial inquiries, and relatively more inquiries relating to possible obstacles to freedom of movement. The proportion of all inquiries relating to possible border barriers is a measure of this..

Year	Number	As a proportion of total inquiries
2023	152	32,9 ‰
2022	137	25,5 ‰
2021	67	13,4 ‰
2020	95	24,0 ‰

Info Norden’s information activities

Info Norden’s information activities cover all aspects of the work for freedom of movement in the Nordic Region, and may include seminars, conferences, presentations, meetings with stakeholders, targeted digital information for Info Norden’s target groups and social media campaigns.

Table 15: Info Norden’s own events

Theme	Organiser	Location	Start date	Number of participants
Information day at Ålands Gymnasium	Info Norden, Nordjobb	Mariehamn	24-01-2023	30
Information day at Ålands Yrkesgymnasium	Info Norden, Nordjobb	Mariehamn	30-01-2023	20
Information day at Ålands Sjömansskola	Info Norden, Nordjobb	Mariehamn	31-01-2023	25
Finnish Border Barrier Network	Info Norden, Pohjola-Norden	Helsinki	31-01-2023	16
Framadagar Háskóla Reykjavíkur	Info Norden, Norræna félagið	Reykjavík	21-02-2023	500
Presentation of Info Norden to the Norwegian Embassy in Copenhagen	Info Norden, Norwegian Embassy in Copenhagen	Copenhagen	28-02-2023	15
Presentation of Info Norden to the Embassy of Finland in Copenhagen	Info Norden, Embassy of Finland in Copenhagen	Copenhagen	28-02-2023	11
Meeting with Nordisk eTax	Info Norden, Nordisk eTax	Online	01-03-2023	16
Presentation of Info Norden to the Swedish Parliamentary Research Service	Info Norden, Swedish Parliamentary Research Service	Stockholm	16-03-2023	30
Nordic Day, Finland	Info Norden, Language Ambassadors, Nordplus, etc	Helsinki	23-03-2023	750
Finnish Border Barrier Network	Info Norden, Pohjola-Norden	Helsinki	16-05-2023	18
Finnish Border Barrier Network	Info Norden, Pohjola-Norden	Helsinki	26-09-2023	27
Presentation on Info Norden and mobility to the Swedish Parliamentary Committee on Social Insurance	Info Norden	Oslo	12-10-2023	20
Celebration of the Info Norden anniversary at the Nordic Council session	Info Norden	Oslo	30-10-2023	20
The Nordic Region with and without borders – 25 years of Info Norden	Info Norden, NORDEN Association	Copenhagen	21-11-2023	80
Meeting with the Finnish embassies in the Nordic Region	Info Norden, Embassy of Finland in Copenhagen		23-11-2023	8
Finnish Border Barrier Network	Info Norden, Pohjola-Norden	Helsinki	28-11-2023	19
Lunch meeting with all Nordic embassies in Oslo	Info Norden	Oslo	29-11-2023	11

Table 16: Events to which Info Norden has contributed

Theme	Organiser	Start date	Start date	Number of participants
Information day at the Jobbchansen job fair	AMS, Ålands näringsliv	Mariehamn	26-01-2023	300
NAPA’s vision bazaar	NAPA	Nuuk	01-02-2023	50
Materials for the Pohjola-Norden election debates on border barriers in the Nordic Region	Pohjola-Norden		14-02-2023	100
LOTS – The border obstacle network of the Nordic Council of Ministers	Nordic Council of Ministers	Copenhagen	01-03-2023	20
Presentation of Info Norden and border barrier work	ECAS	Brussels	21-03-2023	200
Nordic Day	Nordic co-operation, UiO, Norwegian parliament	Oslo	23-03-2023	100
Presentation of Info Norden to the Nordic Centre and the president of the Nordic Youth Council	Norden i fokus	Oslo	23-03-2023	15
Nordic Day	NAPA	Nuuk	23-03-2023	100
Nordic Day	Åland University of Applied Sciences	Mariehamn	23-03-2023	40
Nordic Day	Nordic cooperation	Stockholm	23-03-2023	150
Information meeting on Nordic possibilities	NAPA	Nuuk	31-03-2023	25
Development survey of Finland’s Nordic border barrier network	Pohjola-Norden		03-04-2023	44
Presentation of Info Norden	Norden Association in Åland	Mariehamn	20-04-2023	12
Communication seminar	Nordic Council of Ministers	Oslo	24-04-2023	50
Workshop of the Nordic-Baltic project on a Joint Search Interface on Legislation (World’s Smoothest Cross-Border Mobility and Daily Life Through Digitalisation)	Finnish Ministry of Justice, DVV		09-05-2023	11
Meeting with Nordic contact persons on the upper secondary school agreement	Nordic Council of Ministers	Copenhagen	11-05-2023	10
Presentation on Info Norden and mobility to Nordic contact persons for the upper secondary school agreement	Knowledge and Welfare	Copenhagen	11-05-2023	15
Greenland’s National Day at NAPA	NAPA	Nuuk		100
The borderless Nordic Region – common labour market, emergency services and infrastructure?	Nordic Council of Ministers, Tornedal Council, Council of Cap of the North	Pori	21-06-2023	12
Contribution to implementing activities in the Nordic Region marquee at Almedalen Week	Nordic Council of Ministers	Almedalen	27-06-2023
Information trip to South Greenland	Centre for Work-related Injuries in Greenland	South Greenland	27-06-2023	100
Contribution to implementing activities in the Nordic Region marquee at Arendal Week	Nordic Council of Ministers	Arendal	27-06-2023
West Nordic Day	NAPA	Nuuk	01-09-2023	100
Activities in connection with the Nordic Council session	Nordic Council	Oslo	23-09-2023
Stand at Nordens Hus, Night of Culture, Copenhagen	Nordic Council of Ministers	Copenhagen	13-10-2023	200
Presentation to the Freedom of Movement Council	Freedom of Movement Council	Oslo	30-10-2023	30
Workshop on the versatile use of the Nordic and Baltic legal databases	The Nordic Baltic project on the versatile use of legal databases	Copenhagen	30-10-2023	15
Alternative Nordic Region	Youth League of the Finnish Norden Association	Helsinki	09-11-2023	20
Career fair at the University of Greenland	Ilisimatusarfik - University of Greenland	Nuuk	15-11-2023	15

Table 17: Info Norden’s digital information activities and publicity in other channels

Theme	Organiser/sender	Information type	Date	Number of recipients/ Reach
Celebrating Norden - 25 years	Info Norden	Newsletter	13-08-2013	65
Understanding the Nordic agenda in 2023	Info Norden	Newsletter	09-01-2023	635
Understanding the Nordic agenda in 2023	Info Norden	Social media	09-01-2023	42
The need of Nordic people for access to banking services in Sweden	Info Norden	Social media	17-01-2023	40
Info Norden – an important guide in a changing Nordic Region	Norden Association annual report 2022	Article	06-02-2023	8 390
Uusia ennätyksiä Pohjolassa, jonka rajat avautuivat uudelleen	Info Norden	Newsletter	21-03-2023	190
New records for Info Norden! – What Nordic issues do citizens need information on?	Pohjola-Norden	Article	22-03-2023	5 500
New records for free movement in the Nordic Region	Info Norden	Newsletter	23-03-2023	372
New records in a reopened Nordic Region	Info Norden	Newsletter	23-03-2023	65
New records in a reopened Nordic Region	Info Norden	Newsletter	23-03-2023	71
New records for free movement in the Nordic Region	Info Norden	Social media	23-03-2023	630
Record number of people sought information from Info Norden last year	News Øresund	Web news item	30-03-2023
Info Norden annual report 2022	Pohjola-Norden	Newsletter	03-04-2023	2 800
Info Norden – Nordic information for more than 25 years	Norden Association in Norway	Social media	09-07-2023
Video on the occasion of the Info Norden anniversary (Danish)	Info Norden	Video	09-07-2023	47 127
Video on the occasion of the Info Norden anniversary (Finnish)	Info Norden	Video	09-07-2023	40 192
Video on the occasion of the Info Norden anniversary (Icelandic)	Info Norden	Video	09-07-2023	18 874
Video on the occasion of the Info Norden anniversary (Norwegian)	Info Norden	Video	09-07-2023	10 371
Video on the occasion of the Info Norden anniversary (Swedish)	Info Norden	Video	09-07-2023	57 341
Video film – advertising on Facebook	Info Norden	Video	09-07-2023	564 189
The oldest information service in the Nordic Region turns 25	Norden.org	Web news item	09-07-2023
Info Norden – Nordic information for more than 25 years	Norden Association in Norway	Article	09-07-2023
EXPLAINED: Ten rights Nordic citizens enjoy that EU citizens don’t	The Local	Web news item	12-07-2023	50 000
Info Norden turns 25	Pohjola-Norden	Webnyhed	07-08-2023
Guide to Swedish Summer Dreams: Buy your holiday home at a low exchange rate	Info Norden	Social media	08-08-2023	1 132
Create Your Next Chapter: Five strong reasons to kickstart your career in the integrated Nordic Region	Info Norden	Social media	09-08-2023	652
Facts about a bank account in Sweden with HBL	HBL	Article	15-08-2023	192 000
Sun, rain and Nordic knowledge – a summer of facts and insights	Info Norden	Social media	15-08-2023	418
Nordic Rights: Ten reasons to celebrate!	Info Norden	Nyhedsbrev	30-08-2023	465
Nordic Rights: Ten good reasons to celebrate!	Info Norden	Social media	30-08-2023	1 218
News about the Info Norden anniversary	Pohjola-Norden	Newsletter	01-09-2023	2 800
A northerner crosses his tracks	Norden Association in Norway - Norden magazine number 3 – 2023	Article	05-09-2023	8 390
25 years of Info Norden	Info Norden	Newsletter	13-09-2023	75
Tax or integration?	Info Norden	Social media	20-09-2023	457
Popular 25-year-old facilitates mobility in the Nordic Region	Working life in the Nordic Region	Web news item	24-09-2023
Info Norden: 25 years of facilitating Nordic movement	Nordic Labour Journal	Article	26-09-2023
Info Norden celebrates its first 25 years	Norden Association, Denmark	Article	01-10-2023
All Swedish citizens should be entitled to a civil registration number	Info Norden	Social media	02-10-2023	755
Denmark prevents Swedes from buying holiday homes	Info Norden	Newsletter	11-10-2023	465
Swedes hindered by Danish holiday home rules	Info Norden	Social media	11-10-2023	741
Nordic neighbours stranded in Danish holiday home rules	Info Norden	Social media	11-10-2023	385
An information letter to the Finnish delegation in the Nordic Council	Info Norden	Newsletter	12-10-2023	72
News about Info Norden autumn meeting and border barrier network	Pohjola-Norden	Newsletter	16-10-2023	2 800
Info Norden – the channel between citizens and the Nordic co-operation turns 25	Pohjola-Norden	Article	19-10-2023	6 000
Nordic politicians meet	Info Norden	Newsletter	26-10-2023	65
Interview by STT on emigration from Finland to Norway	STT	Web news item	11-11-2023	23 000
News about Nordic Council session and Info Norden meeting with the Swedish Freedom of Movement Council	Pohjola-Norden	Newsletter	21-11-2023	2 800
Gather all the mayors of the Øresund region to talk about cooperation – one of several proposals at Info Norden’s 25th anniversary conference	News Øresund	Web news item	24-11-2023
Since last time – on the anniversary celebrations at a session in Norden magazine	Foreningen Norden Norge - Magasinet Norden nummer 4 – 2023	Article	05-12-2023	8 390
2023 – 25 years of Nordic Value!	Info Norden	Newsletter	19-12-2023	65
The Nordic Region’s common future and challenges	Info Norden	Newsletter	19-12-2023	465
The Nordic Region with and without borders – 25 years of Info Norden (two videos)	Info Norden, NORDEN Association, Denmark	Video	19-12-2023
Info Norden Kalaallit Nunaannit Juullimi Pilluaqqussut! Christmas greetings from Info Norden Greenland!	Info Norden	Newsletter	20-12-2023	51
70 years with the common Nordic labour market	Info Norden	Newsletter	22-12-2023	155