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Annex 6. Country report Sweden

1. Domestic tourism in Sweden

1.1 Importance of domestic tourism

Share of domestic tourism measured in the share of consumption

In Sweden, domestic tourism constitutes an important portion of the tourism sector
Tillväxtverket 2022.
. This is evident when viewing the share of consumption, income, and overnights contributed to the sector by Swedish tourists compared to international tourists. When examining the effects of the COVID-19 pandemic and the pre-pandemic years, domestic tourism has come to play an even more prominent role. That said, it has not been able to compensate for the monetary loss that the sector has witnessed as a result of the decrease in international tourists during the pandemic
The tourism-related expenditure in Sweden in 2021 amounted to SEK 249 billion. As shown in Table 1 below, SEK 192 billion (77%) of the expenditures was consumed by domestic tourists and SEK 57 billion (23%) was consumed by international tourists
Tillväxtverket n.d..
. As such, domestic tourist consumption in Sweden accounted for more than two-thirds of the total consumption in tourism-related businesses, illustrating its significance for the sector and the economy as a whole. It is worth noting that Sweden has a negative net export of tourism, which means that Swedes consume more on tourism abroad than foreign tourists consume in Sweden
Tillväxtverket 2022.
. Thus, there is potential for increasing the revenues from domestic tourism if Swedes redirects their tourism domestically.
SEK (billion)
Per cent (%)
Domestic tourism
International tourism
Table 1. Tourist consumption in Sweden in 2021. Source: Tillväxtverket. (n.d.).

Share of domestic tourism measured

In recent years, the tourism share of Sweden's GDP has been around 2.5 per cent, but by 2021, it was down to 1.9 per cent as a result of the COVID-19 restrictions.
Concerning overnight stays, the total number amounted to around 54.2 million in 2021. Out of these, around 47 million (87%) were domestic overnight stays, with only 13 per cent of the overnight stays being international tourists (see Table 2 below for an overview)
Tillväxtverket n.d.
. In 2021, 42 per cent of the overnight stays were registered in regions with larger cities, such as Stockholms län (9.2 million), Västra Götalands län (8.1 million), and Skåne län (5.4 million)
Tillväxtverket 2022.
Number of nights
Per cent (%)
46 946 086
6 853 771
54 219 806
Table 2. Overnights in Sweden in 2021. Source: Tillväxtverket. (n.d.).

Regional differences in the importance of domestic tourism

According to the data available, the share of international overnights varied between regions in 2021. Kronoberg Region had by far the highest share of foreign guest nights (34%). This is mainly due to the relatively low number of Swedish overnights in the region. This is followed by Stockholm and Blekinge counties (18% each). The two northernmost regions with high tourism, Norrbotten and Västerbotten, had a high proportion of foreign guest nights (18% and 16%).
Figure 1. Share of overnights in the Swedish regions divided between domestic and international tourists. (Source: Tillväxtverket, 2022).
One prominent difference put forth in the interviews is that international tourists tend to focus on larger cities and border regions. As an example, American tourists visit Malmö and then cross the border to Copenhagen, Denmark. According to the respondents, what attracts domestic tourist is less known than the preferences of international tourists (see Section 1.2). According to the interviews, geographical differences and accessibility are important aspects of regional differences in tourism in Sweden. Different markets are available in different geographical locations, and the need and necessity to transition a business towards domestic tourism variates – regions with lower accessibility that does not meet international preferences become more dependent upon domestic tourism. 
According to the interviewees, it is less known what attracts domestic tourists to certain areas of Sweden. Generally, the interest in various Swedish destinations has increased among Swedes, and Swedes have become more inclined to visit new destinations rather than the most popular and crowded destinations. As indicated by one interviewee, it is more common amongst Swedish tourists than international tourists to vacation in so-called vacation homes. During the pandemic, this meant that regions with a large share of vacation homes experienced an increase in tourism.

Significance of same-day visitors in the country

Out of the 123 million trips made by Swedes domestically in 2021, 71 million were day trips, representing 58 per cent of all domestic trips. 76 per cent of the work trips were day trips, whereas 54 per cent of the leisure trips were day trips. Thus, same-day trips were the most common type of trip for Swedes travelling domestically in 2021 regardless of whether the purpose of the trip was work or leisure
Tillväxtverket 2022.

Changes in the importance and share of domestic tourism during COVID-19

The tourism sector in Sweden was heavily impacted by the COVID-19 pandemic. Among the COVID-19-related restrictions affecting the tourism industry were
Tillväxtverket 2021.
  • The Act (2020:526) on temporary infection control measures in serving establishments with associated regulations and general guidance (HSLF-FS 2020:37).
  • Regulation (2020:114) on the prohibition of holding public gatherings and public events.
  • Ordinance (2020:956) on a temporary ban on serving alcohol and the following ban on serving alcoholic beverages between 22:00 and 11:00.
  • Regulation (2021:8) on special restrictions to prevent the spread of the disease COVID-19 with the general rule that public gatherings and public gatherings with more than eight participants may not be held in Sweden.

The effects of the pandemic on the Swedish tourism sector can be distinguished in terms of consumption, income, and overnights, amongst other factors. In 2019, domestic tourists’ consumption totalled SEK 299.3 billion. In 2020, it decreased by 38 per cent to SEK 184.1 billion. As already mentioned above, the consumption in 2021 was SEK 249 billion, which constitutes an increase of 16 per cent compared to 2020; the majority of the products and services was consumed by domestic tourists (see Figure 1 below). The domestic tourists' expenditure totalled SEK 192 billion, which is more than the tourist export (SEK 57 billion) and import (SEK 77 billion) together. However, the pandemic has left Sweden with a decrease in tourism-related expenditure, with the total consumption in 2021 only making up 81 per cent of that in 2019
Tillväxtverket 2021.
Figure 2. Tourist consumption between 2019 and 2021. (Source: Tillväxtverket. N.d.).
When looking at household tourism-related expenditure concerning their entire spending, Swedish households spent approximately 6 per cent of their total spending on domestic tourism before the pandemic. In 2020, the proportion that the households spent on tourism within Sweden decreased slightly to 5.9 per cent, rising again to 6.3 per cent in 2021
Tillväxtverket 2022.
. Thus, the domestic spending pattern did not experience any larger changes during and after the pandemic. In comparison, Swedish household consumption abroad decreased by 44 per cent between 2019 and 2020. The travel restrictions enforced in response to the pandemic are the main explanation for this decline, but there has been a slight decline since 2017 (after an extended period of increase since 2008). Weather and flight taxes may be possible explanations for this, as well as more long-term changes in behavioural patterns.
Holmberg, Sörum & Hansson 2021.
In terms of overnight stays, the number decreased drastically by 36 per cent from approximately 67 million overnight stays in 2019 to around 43 million in 2020. The data on turnover in the tourism industry in the first quarter of 2020 was 69 per cent higher than in the corresponding quarter of 2021. However, it was still 10 per cent below the levels of the corresponding quarter of 2019
Tillväxtverket 2022.
. In other words, the sector still has not returned to the pre-pandemic level of turnover, and domestic tourism has not been able to compensate for the loss in inbound tourists.

1.2 Domestic tourist preferences in Sweden

Generally, there has not been a large interest in the preferences of domestic tourists in Sweden, and a few studies have been conducted on the subject. The same goes for marketing Sweden as a destination for domestic tourists. In 2021, Visit Sweden conducted a target group analysis asking Swedes about their preferences for travelling in Sweden
Visit Sweden 2021.
. The study resulted in the division of potential domestic tourists into three different segments:
  1. Everyday life escaping bon vivant” (“vardagssmitande livsnjutare”) represents the largest group of Swedes. The drivers and activities that are particularly important for tourists in this segment are to have fun with their travel companions, and to enjoy good food and drinks - and to get away from their everyday routine, which is the most important driver. All age groups are represented, although the traveller is less likely to have children compared to the other two groups.
  2. Active nature lovers” want to spend time in nature more than any other group. In this segment, it is common to be interested in spending time in nature, gardening, and health, and focusing on their well-being. They want to spend their travels in Sweden relaxing, spending time in nature, and enjoying the peace and quiet. This is particularly important for this segment compared to the other groups. It is the second most common group in Sweden. It also consists of all age groups.
  3. Curious explorers” are a group that likes to discover new things, and these travellers are particularly curious about the local context. While this segment consists of all age groups, it has a slightly higher share of singles and younger travellers compared to the other two segments. This is the least common group in Sweden.

In 2021, the segment “curious explorers” constituted 17 per cent and “active nature lovers” made up 18 per cent of the domestic tourist group in Sweden. The by far largest segment of domestic tourists is the “everyday life escaping bon vivant”, constituting 60 per cent. In comparison, the “curious explorer” constitutes 30 per cent of international tourists, meaning that the segment is twice as common for inbound tourists than for domestic tourists. This also means that the “everyday life escaping bon vivant” is less common amongst international compared to domestic tourists, amounting to 43 per cent. The “active nature lovers”-segment is almost equally common when comparing the domestic tourists with the international tourists, where it amounts to 20 per cent
Visit Sweden 2022.
. Worth noting is the general importance of nature amongst Swedes. Nature was important as a place for recovery and recreation even before the pandemic and was further strengthened with the pandemic
Visit Sweden n.d.
When looking at the consumption of both domestic and inbound tourists in Sweden in 2020 and 2021
No data available for 2019.
, there are similarities and differences in preferences. For instance, domestic tourists tend to spend more on visitor accommodation services and cultural services than inbound tourists. This is especially the case for expenditure on accommodation services in 2021, as this post witnessed a decrease in spending compared to 2020 for inbound tourists. The same pattern is found when looking at the expenditure on road transportation, where international tourists have decreased their spending from around 5 per cent in 2020 to 2 per cent in 2021. (Table 3).
Consumption products and services (*)
Domestic tourists' expendi­ture (**).
Inbound tourists’ expendi­ture.
Total tourist consump­tion
Domestic tourists' expendi­ture.
Inbound tourists’ expendi­ture.
Total tourist consump­tion.
Visitor accommodation services
Food and drink services
Railway transportation (passengers)
Road transportation (passengers)
Maritime transport (passengers)
Air transportation services
Rental services for means of transport
Travel agency and tour operator services
Cultural services
Sports and recreational services
 Other consumption products
Other consumption services
Total (%)
Total (SEK)
Table 3. Tourism-related expenditure according to product and service, in Sweden 2020 and 2021. (Source: Tillväxtverket)
(*) The value of Consumption products is the net of the gross service charges paid to travel agencies, tour operators and other reservation services.
(**) Swedish tourists' expenditure in Sweden includes expenditure in Sweden both in connection with a trip within Sweden and expenditure in Sweden in connection with a trip abroad.

1.3 Future of domestic tourism in Sweden

The future of domestic tourism is not something that has been largely debated in society, nor evaluated by authorities or other relevant agencies to a larger extent. Thus, it is difficult to find any source analysing and discussing the matter to a larger extent. As mentioned in the Swedish Government’s Strategy for sustainable tourism and a growing tourism industry, marketing Sweden as a destination for tourists should be done for both the international and the domestic target groups
Swedish Ministry of Enterprise and Innovation 2022.
According to the interviews, economic development is one aspect regarding the future of domestic tourism in Sweden. Tourism as a sector is highly affected by larger economic developments, such as inflation and recession. One respondent is therefore hesitant that Sweden will reach the same level of tourism revenues from 2019 (pre-pandemic year). One possibility here is that as the economy deteriorates, travelling to visit family or friends and owning a holiday home are trends that will increase. Due to the inexpensive costs, if this scenario comes true, domestic tourism will certainly increase in Sweden. Swedes are, however, keen to travel abroad after the pandemic, which counteracts this. It was apparent in the interviews that this is a complex matter and hard to predict, as it is dependent upon multiple factors.
Looking forward, both interviewees see the possibility for domestic tourism in Sweden to increase and become even more important. The interviewees emphasise a growing hesitation among Swedes to fly long distances and the increasingly warmer weather in southern Europe as two reasons why Swedes may tourist more in Sweden more rather than abroad in the future. According to one of the interviewees, there is also potential for growing domestic tourism if the recent trend of growing nature-based tourism continues.

2. Main stakeholders and coordination of domestic tourism activities

The system of stakeholders that coordinate, finance, and promote domestic tourism in Sweden is, generally speaking, the same for the sector. As such, there is no formal distinction between the actors coordinating and funding domestic tourism activities and international tourism activities respectively on a national level.
At the national level, the Swedish Agency for Economic and Regional Growth is the main government agency responsible for developing the tourism sector. Visit Sweden, a state-owned company, is responsible for marketing the country as a tourism destination internationally. In response to the pandemic, the company was given a formal, extended mandate by the Swedish parliament to market Sweden to Swedes, accompanied by extra funding. This constitutes the only national-level example during the pandemic where activities and funding were explicitly directed towards domestic tourism. It is the only activity mentioned in the Swedish Government’s tourism strategy as an activity specifically for domestic tourism
Swedish Ministry of Enterprise and Innovation 2022.
Visit Sweden and the Swedish Agency for Economic and Regional Growth both report to the Ministry of Enterprise and Innovation. The Swedish Agency for Economic and Regional Growth has a significant role in distributing EU funds (e.g., European Structural and Investment Funds) that constitute a large proportion of the development funding going to the tourism sector development. Furthermore, the Agency is responsible for the production and dissemination of tourism knowledge, collaborating with other government agencies, and official tourism statistics. In addition, the Agency’s mission includes supporting the country's 21 regions in developing their respective tourism industries
Regulation (2009:145) with instruction for the Swedish Agency for Economic and Regional Growth
With regards to regional and local arrangements, the Swedish Association of Local Authorities and Regions is a key actor, providing a network to share knowledge and coordinate tourism development activities. The regions, with their legal responsibility for regional development in Sweden, play a crucial role in the regional development of the tourism industry. The 21 regions are organised in several tourism-specific networks under the coordination of the Swedish Association of Local Authorities and Regions, and the Swedish Agency for Economic and Regional Growth, respectively. The municipalities are also important actors in marketing and supporting the tourism sector development through their municipality-owned destination management organisations (DMOs).

3. Best practices

The chapter presents two “best practice” examples of efforts aimed at recovering and strengthening the Swedish tourism industry, including the promotion of domestic tourism, namely the marketing campaign Svemester (case 1) and the development support programme Kurbits Omställning (case 2).

3.1 Case 1: Svemester

As mentioned in the previous section of this chapter, Visit Sweden is the official marketing company of Sweden. Its mission is to market all of Sweden as a tourist destination and increase Sweden’s attractiveness as a visitor destination. On 1 January 2021, the company received an expanded mission from the Swedish government to market Sweden as a visitor destination, not only to foreign target groups, but also to domestic target groups. The mission was a direct response to the tourism industry’s impending crisis due to COVID-19.
Visit Sweden n.d.a.
In response to the mission, Visit Sweden identified the following three areas of intervention:
  • Increased visibility. Sharp and well-targeted communication creates visibility for sustainable tourism offers and strengthens the domestic desire for Sweden.
  • Increased innovation. Digital innovation that drives actual behaviour. Smart digital solutions can reach the target group efficiently and at the place where they are.
  • Increased knowledge. Deeper insights and analysis. Knowledge is made available and applicable to hospitality entrepreneurs.

The result was a campaign using material generated from foreign tourists in Sweden who got stuck in the country when the borders closed. The material showcases their experiences of Sweden through a foreign lens under the brand: "The involuntary tourists’ guide to Sweden". The idea for the campaign comes from the people who got stuck in Sweden when the borders closed in early 2020. The basic idea of the campaign is to let outsiders tell us what they like about Sweden in order to inspire Swedes to discover new parts of the country and especially create a desire to travel within the country. The campaign consists of different media formats: digital films available on social media platforms, editorial material in podcasts, and a web application where tips from the involuntary tourists are collected. On the same platform, the company launched a digital experience guide with a total of over 600 additional travel tips developed in collaboration with regional tourism organisations, destinations, and hospitality businesses
Visit Sweden n.d.b.

3.1.1 Activities

The mission was carried out through the following activities
  • A pre-study investigating Swedes as a target group. Their preferences, habits, and likings
    Visit Sweden n.d.a.
  • A webinar series on knowledge, information, inspiration, and dialogue regarding Swedes as a tourism target group. Stakeholders, such as regions and destination organisations, could participate.
  • The marketing campaign, “The involuntary tourists’ guide to Sweden”
    Visit Sweden 2021.
    , as mentioned above. In addition, an “experience guide” was launched with the intention of "teaching" Swedes about how to discover their local area. It encourages Swedes to consume in their local area in a way they haven't done before, which helps build the economy.

The mission is first and foremost a marketing campaign. It is also a knowledge-gathering and knowledge-sharing activity, establishing information on Swedes as a target group, which is then sharing with other sector stakeholders. The mission had two target groups: the potential domestic tourists (Swedes) and stakeholders in the sector, such as regions and DMOs. The webinar aimed at the stakeholders, where the domestic tourist constitutes the beneficiaries. The marketing campaign was specifically aimed at the Swedes, with the stakeholders and tourism-linked businesses as beneficiaries. The pre-study was necessary for Visit Sweden’s campaign, but it also benefits businesses in the industry trying to market themselves to Swedes. The marketing campaign can be understood as both a short-term and long-term exercise: the marketing campaign is time-limited and can have a short-term effect on Swedes deciding to travel domestically; the long-term effect is if there is a change in attitude amongst Swedes towards domestic travels. This is not only true for how Visit Sweden conducted their campaign since other stakeholders can use the knowledge base to market their region or business with the same possible effects.
As the webinar series continued to run throughout 2022, they have been important in establishing a knowledge base to build the marketing campaigns on. The marketing campaign ran through 2021, and it was followed up in 2022 with a new campaign that shared the same aim of getting Swedes to look at Sweden in a new way. The campaign was called Cover Sweden and focused on music.
Visit Sweden n.d.a.
It included a digital “tour” of Sweden based on album covers. Similar to the goal of the 2021 campaign, Cover Sweden aimed to get Swedes to look at Sweden in a new way. According to a respondent, it created a sense of "pride" for being in Sweden and experiencing Sweden.

3.1.2 Organisation and stakeholders

Visit Sweden coordinated and implemented the mission with the Swedish government as its principal. Visit Sweden worked together with regions and other actors in the sector. According to the interviewee, cooperation and collaboration with regions and other partners have worked very well. Most actors perceive it as important that a national actor brings together actors in the tourism sector.

3.1.3 Funding

The practice was funded by the Swedish government with an additional SEK 20 million budgeted to Visit Sweden for the expanded mission. According to the interviewee, none of the activities would have been undertaken without the extended mission and extra funds from the government.

3.1.4 Lessons learned

According to the interviewee, the mission was a success considering the short time for preparation they had. The effects of the programme are currently under evaluation, with a report being prepared for publication. Because of this, it is hard to estimate the results of the marketing campaigns and other parts of the mission of domestic tourism activities. In terms of the number of people reached with the marketing campaigns, benchmark targets were achieved. Based on this, a representative from the organisation working with the campaign believes that they have gotten their message out there. Furthermore, the campaign won the Swedish National Marketing Competition.
The most valuable and important lesson is that in order to create long-time effects and values, there is a need to continue this mission over a long time period. Another important lesson is to keep doing so-called “temperature measurements” of how tourists move to avoid the over-crowding of tourists in certain areas and at certain destinations.
As mentioned above, Visit Sweden launched an additional campaign in 2020. However, the formal expanded mission is yet to be extended, and the continuation of these activities is contingent upon the said mission. In the future, in order to retain and further develop Swedish domestic tourism, the interviewee believes that continued investments are necessary. If this will be the case, it is yet to be decided by the Swedish parliament. Furthermore, the interviewee states that marketing and developing domestic tourism should go together with destination development for those who live permanently in the areas where domestic tourists tend to travel or in the areas close to tourism destinations. A final important lesson from the case is that activities should take ”tourism crowding” into consideration when planning activities, and that there is a need to find ways for tourists to be spread out over larger geographical areas.

3.2 Case 2: Kurbits Omställning

The COVID-19 pandemic has had major consequences for the tourism industry in Swedish regions. With the loss of foreign tourists, there was a need to rethink their approach, shifting their focus towards domestic tourists. As a response to this, Region Dalarna turned to Kurbits, who developed a specific programme called Kurbits Omställning. The programme was developed with the specific aim of helping tourism-related businesses adapt to the domestic market. The programme was set up as an entirely online-based programme, using the same pedagogical approach typically used in other support programmes. Established in 2020, it is to be understood as “Business development in instant format”. The main difference between Kurbits Omställning and other Kurbits programmes is the digital format and compressed timeframe. The overall focus also differentiates from other programmes, even though various features and tools that are used are the same; these are translated to focus specifically on refocusing your business towards domestic tourists. In formatting the programme, a survey was conducted with tourism-related businesses in Region Kalmar, ensuring the programme would address and alleviate the right needs in relation to the pandemic and domestic tourism.
The programme started as an initiative from one region, but has since spread across the nation to Västerbotten, Sörmland, and Uppland, to name a few. Stockholm also participated, and according to the interviews, this was the first time the region ever paid for assistance with tourism and hospitality. Switzerland also expressed interest in the programme. However, the translation took too long and the restrictions were lifted.

3.2.1 Activities

The programme includes the development of products and concepts, smart communication, and the development of an action plan. During the implementation of the programme, good examples of companies that have transformed and/or adapted their business are used. Each programme is conducted by a Kurbits process manager and business coach with extensive experience in the tourism and/or cultural and creative industries. The programme takes 2-4 weeks in total for participating companies, and consists of four three-hour online workshops, as well as homework between the workshops. It provides a toolkit for participating companies and offers one session of individual coaching. Furthermore, the programme comes with an online tool where participants can disseminate information to domestic tourists about available deals
Kurbits n.d.
. The marketing can also be used by, e.g., the County, as was done by Kalmar County
Kurbits n.d.
Another important element of the programme was to help the participants to refocus and target the domestic market, instead of focusing on the international market. According to the interviews, many of the participants had previously focused heavily on the international market. The redirection from international to national markets, and understanding new and different target groups, became easier for the participants when they were able to discuss with each other, and when they were trying to develop different “package experiences” aimed at domestic tourists
The programme is to be understood as a method of conversion support, but in this, there are multiple constituents as the programme aids with product development, marketing, and collaboration. The target groups were tourism-related businesses (foremost SMEs), and the beneficiaries were domestic tourists. The programme is a short-term intervention, supporting tourism-related businesses in transitioning towards the domestic tourism market. From a long-term perspective, it has strengthened the knowledge and adaptability of SMEs and business support actors, providing better preparedness for future crises.
The programme is still ongoing, and the idea is to bring parts of the programme into other programmes run by Kurbits. As it is highly adjustable, the interviewee believes it can be useful in other crises as well.

3.2.2 Organisation and stakeholders

Kurbits is the result of a collaboration between Region Dalarna, meNY, Dalarna University, and experienced business developers with roots in the tourism industry. The programme started as a project in Dalarna in 2008, and it was run as a regional structural fund project by Region Dalarna between 2009 and 2011. Since 2009, the working group has consisted of a mix of business developers with roots in the industry and representatives of Dalarna University. The development of each programme is preceded by a collaboration with colleges/universities, and the public and private sectors, which are actively involved in the development of content and materials
Kurbits n.d.
. According to the interviewee, Dalarna University’s role is to ensure the quality of the programme. Also, meNY is a consortium developing adult education (the adult-pedagogic used), The Centre for Visitor Industry Research has a role as an expert, and as mentioned above, Visit Dalarna owns the toolbox.

3.2.3 Funding

The Kurbits Omställning programme can be procured from the Kurbits organisation by regions, private companies, and DMOs, among other procurers. The programme is, to some extent, adaptable to the preferences of the procurer, e.g., when determining the fees for participants. In 2020, all regions using the programme decided not to charge participating companies.

3.2.4 Lessons learned

Based on the feedback, Kurbits Omställning has provided tourism companies with the capacity to retool; that it has made them feel “less alone” in the hard times during the COVID-19 pandemic, and that knowledge-sharing through the programme has been greatly appreciated. Another reported benefit of the programme has been the opportunity to meet with other tourism companies. In some instances, this has resulted in joint package deals developed in cooperation amongst the participants with a focus on domestic target groups
Kurbits n.d.
. One lesson learned here is that discussions and cooperation between tourism-related businesses can be valuable for identifying new target groups and redirecting the businesses.
Kurbits Business Development Program 2021.
After conducting over ten programmes of Kurbits Omställning, the participating companies testified that there have been concrete changes, with new concepts and products adapted towards a more local and national market, new collaborations amongst the participants, and new ways to change everything from pricing to marketing communication
Kurbits 2020.
. A common theme throughout the programmes, according to the interview, has been nature experiences as a new service and means of transforming the tourism offer. Not only does it target the segment “active nature lover,” but it also aims at domestic tourists in general, as the importance of nature has increased for Swedes during the pandemic
Visit Sweden 2021.
With regards to the lessons learned, the COVID-19 pandemic proved that it was possible to speed up the programme process from six weeks to three weeks to help companies more quickly than usual. The fact that the programme is still used, and that it has gathered attention both nationally and internationally, should, according to the interviewee, be seen as indications of its success.


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Regulation (2009:145) with instruction for the Swedish Agency for Economic and Regional Growth.
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