Introduction to the playbook
The traditional ”take, make, waste” approach of production and consumption offered by the traditional linear economy is unsustainable given the fast-rising consumption rate and declining resources. The circular economy redefines the concept of waste as a valuable resource – offering a sustainable alternative.
To realize the potential of circular economy, businesses need a deeper understanding of their value chains – and this requires collaborative data efforts. While companies can optimize their operations individually, only systemic data sharing can scale circular solutions and realize their full value.
This playbook serves as a comprehensive guide on circular data sharing. It is primarily designed for Nordic businesses, providing practical guidance and inspiration for organizations at different stages of their circular transformation—whether they are just beginning to explore data-driven strategies or looking to scale collaborative data-sharing ecosystems.
The Playbook builds on insights generated in the Nordic Circular Accelerator – a one-year program led by Nordic Innovation and Accenture. The program brought together key industry players, subject matter experts, and solution providers to provide Nordic businesses with the tools, knowledge, and strategies to leverage data sharing as a key driver of circularity. Accenture is responsible for the content of the Playbook and multiple of frameworks introduced herein.
“This playbook is a toolkit for your company and your business partners to boost circular business development by effective data sharing.”
– Hanna Törmänen, Nordic Innovation
“The circular economy is not a distant ideal, but a natural extension of our goals for efficiency and waste reduction. By democratizing data, removing uncertainty, and fostering cross-functional collaboration, we can transform ecosystems, uncover core opportunities, and drive sustainable change together.”
– Anna B. Töndevold, Accenture
“This playbook is a toolkit for your company and your business partners to boost circular business development by effective data sharing.”
– Hanna Törmänen, Nordic Innovation
“The circular economy is not a distant ideal, but a natural extension of our goals for efficiency and waste reduction. By democratizing data, removing uncertainty, and fostering cross-functional collaboration, we can transform ecosystems, uncover core opportunities, and drive sustainable change together.”
– Anna B. Töndevold, Accenture