Humans tend to prefer the status quo and are inherently skeptical towards change. This is why positive narratives of the necessary changes are key. A positive narrative can act as an enabler for climate change action while the lack of narrative – or even worse, a negative narrative – makes people disconnect and avoid the issue rather than act on it. Research shows that catastrophic scenarios of climate change can overwhelm people, prompting apathy or depression.
Another aspect to consider is the need to envision a future that encompasses other regions as well. In the Nordic region, we have a strong Nordic identity and a lot of things in common, but we live in an interconnected world, and our actions in the Nordic region have impacts on people around the world. In the Nordic region, we have the capacity to begin a dialogue on positive narratives on what it means to live in a climate neutral future, but those narratives also need to be appealing to other regions and other parts of the world.