Why firms merge abroad (and how)
Ahern (2025) presents a structured decision-tree model that explains how firms approach international expansion. This model draws from both economic and financial theory and outlines three sequential decisions that guide the strategies of multinational enterprises (MNEs): whether to expand abroad, how to govern foreign operations, and what form of investment to pursue.
Domestic vs. international activity
The first decision is whether to remain domestic or enter foreign markets. Firms weigh trade-related costs – such as tariffs, transportation, and regulatory barriers – against potential scale economies and revenue growth through international market access.
Contracting vs. integration
If a firm chooses to operate internationally, the next question is how to structure foreign operations: via arm’s length contracts (e.g., with suppliers or distributors) or through integration under common ownership (i.e., becoming an MNE through foreign direct investment). Empirical studies support that more productive firms with high knowledge capital tend to choose integration, while less productive firms opt for arm’s length relationships (Helpman et al., 2004; Ahern, 2025).
Greenfield investment vs. cross-border M&A
Once firms decide to integrate, they choose between building new operations (greenfield FDI) and acquiring existing firms (cross-border M&A). In practice, M&As dominate: they account for 60–70 pct. of inward foreign direct investment flows in Europe and even more in the United States and Europe (UNCTAD, 2024; European Commission, 2023).
Cross-border M&As are often preferred when quick market access is needed, especially in competitive sectors where pricing power and market position are critical (Ahern, 2025).
M&As can also create value by enabling knowledge transfers. Firms can combine their own intangible assets (e.g., technology, brands, or managerial practices) with the acquired firm's local market know-how (e.g., customer relationships, regulatory understanding). This is harder in greenfield investments.
Finally, the role of M&A is particularly pronounced in digitally intensive and global sectors, where intangible assets like software, data, or platforms can be scaled across multiple markets. In such industries, M&A becomes a key tool for firms aiming to expand internationally and consolidate their market position. The association between intangibles and increased concentration is strongest in these contexts (Ahern, 2025; Bajgar et al., 2019).
While regulatory considerations significantly influence M&A decisions, geographical, cultural, and distance-related factors are also critical determinants of M&A success. Proximity often reduces transaction costs by simplifying communication, coordination, and logistics, enabling more seamless integration between merging firms.
Significant geographical distance can introduce complexity. Differences in time zones, language barriers, and varying management practices can impede efficient communication and operational integration, potentially undermining merger outcomes. For example, companies operating across disparate time zones may struggle to coordinate activities efficiently, leading to increased operational friction and costs. Firms in geographically distant locations may face challenges aligning operations and effectively integrating supply chains, particularly when significant infrastructural differences or logistical hurdles exist.
Moreover, cultural compatibility is essential for smooth post-merger integration. Differences in corporate culture, leadership styles, and governance structures can complicate collaboration, hinder knowledge transfer, and negatively impact organizational performance if not proactively managed. Recognizing these challenges and opportunities, we outline key factors that determine M&A activity.
It is exactly in this domain of the traditional barriers to M&A that the Nordic countries may have an edge given the proximity of the region in terms of culture, language, and geography.
Trends In M&A Activity (Global and Nordic)
Cross-border M&A peaked around 2020/21, then declined due to the pandemic, geopolitical tensions, tariffs, and rising interest rates. However, current estimates for 2025 point in the direction of improvements.