Other data from the Good Life project shows that Denmark’s average overshoot beyond the ecological ceiling has, in years leading up to 2015, decreased. Figure 14 above shows that changes in land use have, since the late 1990s, been close to biophysical boundaries, though recent years have seen a slow increase in the overshoot. Denmark also has the lowest land-use performance of the Nordic countries, by some margin. In contrast, the production of phosphorus has dramatically declined since 2007 from 3.3 kg/capita to 0.9 kg/capita in 2015, hewing close to the biophysical boundary. This bucks the trend of a slow increase since 2009 in Finland, Norway and Sweden. Denmark’s material footprint has steadily increased since 1992, though in 2015 it remained below levels seen in both Norway and Finland. Denmark’s ecological footprint performance in 2015 remains on par with its performance in 1992, though over this period, it has a slightly larger overshoot than other Nordic countries. CO2 emissions stood at 4,292 megatonnes in 2015, the highest of all Nordic nations, and on a consistently steep increase since 1992. Finally, Denmark’s material footprint has, since 2007, largely levelled out through to 2015. Notably, however, a slightly increasing trend remains. This is in contrast to the far more stable trend line seen in the SDI analysis, which calculates material footprint in absolute terms rather than relative to a national share of a globally sustainable level. This divergence can be explained by the differing calculation methods in each case; in the case of the doughnut indicator, the transgression of the sustainable level will be cumulative, meaning that even stabilising material footprint will over time still increase a country's overall transgression of the boundary level if the level is high enough.
Denmark has been considered within the top three happiest countries in the world for a number of years (Helliwell et al. 2024). Its performance across social indicators both reflects this, as well as some of the deeper ambiguities of this position. As the above figure 14 shows, between 1992–2015, Denmark sustained relatively consistent levels of performance above the social floor for 11/12 of DE’s social indicators. Performances related to unemployment fell below the social minimum standards for living the good life after 2007, though by 2015 they rested only minimally below the social floor. Income poverty, access to energy and sanitation have all remained at consistent levels through 1992–2015. Like much of the world, and in a trend also seen in Finland and Sweden, Denmark has also seen a fall in democratic quality since 1992, with a palpable decrease occurring in 2012. At the same time levels of equality have also seen a slow and steady decline from 78 in 1995 to 73.6 in 2015, whilst social support has remained at relatively stable levels since 2005. Life expectancy has increased in this time to 80.7 years. And whilst international studies declare Denmark as consistently highly ranked on the happiness indexes, life satisfaction has fallen steadily since 2005. This remains on roughly the same level as other countries within the Nordics.
An alternative EU focused study takes a snapshot of Denmark using 2019 data, using a different set of indicators for the ecological ceiling and social floor (Gómez-Alvarez Díaz et al. 2024). This data is thus not entirely comparable with the above analysis, but can nonetheless provide an interesting insight into slightly more recent performance through a similar lens. This more recent data suggests that Denmark has the largest combined ecological overshoot out of the Nordic countries – and indeed one of the largest in Europe (Ibid, 8). Denmark was found to have overshot a normalised, combined threshold for the ecological ceiling integrating all planetary boundaries by 247.7%. However, it also shows Denmark to be the closest of any EU country to operating in the socially just space, falling short of a normalised combined baseline for the social floor by only 9.1%. A full graphical performance breakdown according to this alternative study is presented in the EU comparison outlined in section 6.3a.
5.2 Finland
5.2a Alternative metric landscape in Finland
Finland has become an internationally leading actor and champion for wellbeing economies. This status has its origins in the development of wellbeing metrics in Finland that coincided with consequential changes to its welfare model. After the financial crisis of 2008, drastic austerity measures were demanded across the public sector in order to, it was argued, correct economic deficits. As a result, existing levels of welfare provision were lowered using the justification of economic recovery and long-term economic growth. This structural shift in Finland’s welfare model coincided with the emergence of Findicator in 2009. Discontinued in 2022, this service was run by Statistics Finland and provided around 100 indicators measuring Finland’s development on issues ranging from the economy, health, the labour market, environmental performance and education. This indicator introduced wellbeing into Finnish decision-making and governance circles and was used by the Finnish Federation for Social Affairs and Health (SOSTE) to highlight a need for more comprehensive social and healthcare policies. All at a time when Finland’s welfare model, and these specific policy spheres, were undergoing strong cost-cutting measures. Research shows that despite this, Finland’s welfare model remains critical to citizen wellbeing and the nation’s life satisfaction (Martela et al. 2020).
The ensuing one and half decades has seen the broad and complex concept of an “Economy of Wellbeing” become a key reference point for Finnish policy initiatives, domestically and internationally. Some of the main policy developments till 2021 have been reviewed in the Nordic Council of Ministers report ‘Towards a Nordic Wellbeing Economy’ (Birkjaer et al. 2021). It highlights the moment when wellbeing metrics became an active policy initiative of the Finnish government. In response to civil society pressure, the Finnish Presidency of the European Council led the government to advocate, in October 2019, for the use of wellbeing metrics in policy design and evaluation (European Council 2019). This intervention benefited from a commissioned background analysis by the OECD (Nozal et al. 2019). The 2021 NCM report also highlights three Finnish initiatives aimed at advancing a wellbeing economy and beyond GDP considerations in Finland: the Economy of Wellbeing Steering Group and Wellbeing Committee; the start of and initial ideas for Finland’s 2023 National Action Plan; and Finland’s membership of the WEGo alliance.
The current report will update information on these initiatives, identify new initiatives and refrain from repeating the coverage in the 2021 report. It is useful to first situate new Finnish initiatives amidst three significant changes to the country’s policy and governance landscape.
The first is a structural and substantial change to Finland’s governance structures. A result of legislation finally passed in June 2021, 21 Wellbeing service counties came into legal operation on 1 January 2023. These entirely new regional public authorities are distinct from both central government and municipalities, with distinct competencies and responsibilities. They now bear responsibility for the supervision and provision of social welfare, healthcare and emergency services. It was intended that central government thinking on the Economy of Wellbeing would nurture the potential of these new governance entities – ones aimed at more equal and adequate welfare, as well as better standards of healthcare services for the population (Birkjaer et al. 2021, 31). However, in September 2024, the Orpo government proposed a further tightening of the budget for 2025 and onwards. It is proposed that the growth of expenditures by the wellbeing services counties be halted whilst there being an initial increasing central government funding. It is also proposed that their functions and obligations be curtailed. The budgetary changes are aimed at changing service provision through extending waiting times, reducing the minimum level of staffing for certain services, while attempting to increase the income of wellbeing service counties from increasing client fees for healthcare services. It is also proposed that discretionary funds given by the Ministry of Social Affairs and Health to associations and foundations that promote health and wellbeing be reduced by EUR 80 million (Government of Finland, 2024). Whilst the Ministry of Social Affairs and Health remains in control of coordinating Finland’s policy initiatives on the wellbeing economy, the Ministry will likely receive in the region of EUR 1.2 billion less in 2025 than the EUR 16.3 billion it received in 2024 (Ministry of Social Affairs and Health, 2024). Beyond budgetary austerity and the lowered threshold of wellbeing service provision, the wellbeing service counties also offer a governance coordination challenge: how can the Finnish central government grapple with advancing a wellbeing economy agenda across multiple and novel levels of governance?
Second, the Marin government introduced a Government Sustainability Roadmap in 2021, updated in 2022, to address the interconnections between social, economic, and environmental sustainability. It highlighted challenges such as rising social inequality, high resource consumption, and environmental sustainability gaps. The Roadmap aimed to integrate sustainability across government and initiated a pilot for policy coherence monitoring (State Council 2022). This has since evolved into Finland’s Sustainable Growth Agenda, part of its Recovery and Resilience Plan (Finnish Government 2021), which focuses on reducing greenhouse gas emissions, improving competitiveness, RDI and employment, and promoting regional, social, and gender equality. The Finnish Institute for Health and Welfare is expected to develop a wellbeing economy monitoring mechanism as part of this agenda (Ministry of Social Affairs and Health 2023).
The new Climate Act, effective from 1 July 2022 (Climate Act 423/2022), sets national targets, including achieving carbon neutrality by 2035 and carbon negativity soon after, and strengthening carbon sinks. These targets exceed the 2015 Paris Agreement's commitments. The Act requires a long-term climate plan by 2025 and ensures justice in sustainable development through the Finnish Climate Change Panel and the Sámi Climate Council. Building on this, the Ministry of Finance launched the Net-Zero Government Initiative to explore the systems-level changes needed for a just green transition, including policies on properties, procurement, energy efficiency, and business environments (Ministry of Finance 2024).
These three broad shifts in Finland’s policy and governance atmosphere over the last two years condition the country’s emerging initiatives relating to wellbeing economies and alternative metrics. This brief explores three of these. The first is the results and construction of the Finnish National Action Plan for an Economy of Wellbeing. The second is a proposal advanced by SOSTE for putting wellbeing economy at the heart of government. And the third is the implementation of the Doughnut Economics model by the region of Pirkanmaa and its use in the City of Tampere.
The Finnish Action Plan for an Economy of Wellbeing 2023–2025
In February 2023, the Finnish government published its National Action Plan, led by the Ministry of Social Affairs and Health through a participatory process and international cooperation (Ministry of Social Affairs and Health 2023). The Ministry’s Multisectoral Steering Group on the Economy of Wellbeing, comprising ministries, local governments, social partners, and the private sector, helped develop the plan. Additional contributions came from the Advisory Board for Public Health, which includes representatives from administrative branches, Regional State Administrative Agencies, cities, civil society, and research organisations. The International High-Level Group for the Economy of Wellbeing, with participants from the European Commission, WHO, World Bank, OECD, and Finnish ministries, also played a key role. Finland’s Action Plan continues its long-standing collaboration with international organisations and leadership in the wellbeing economy, which includes joining the Wellbeing Economy Governments (WEGo) in 2020 and promoting wellbeing metrics on various international platforms.
The Action Plan made five recommendations for promoting a wellbeing economy from 2023–2025: (1) developing a national steering model for the economy of wellbeing; (2) integrating wellbeing monitoring into state, wellbeing services counties, and municipalities; (3) enhancing institutional capacities and impact assessments; (4) influencing EU policy initiatives, including through the European Semester; and (5) strengthening civil society participation.
It was clear that more research is needed to understand the drivers of wellbeing within planetary boundaries, a conclusion supported by the International High-Level Group. The Finnish Institute for Health and Welfare's research project, concluding in December 2024, will use both objective and subjective indicators in five case studies to identify policy interventions with wide-scale wellbeing effects (Finnish Institute for Health and Welfare 2024). This research will also inform the proposal of a wellbeing indicators dashboard to create a monitoring framework for Finland, ensuring the inclusion of indicators related to planetary boundaries.
The Action Plan emphasises the need for policy alignment and cross-sector coordination to integrate wellbeing approaches across government. Finland aims for a whole-of-government approach, ensuring wellbeing metrics are used in resource steering and national budgeting, potentially influencing political debates and fiscal strategy.
Proposal by the Finnish Federation for Social Affairs and Health (SOSTE)
Subsequent to the publication of the National Action Plan, in March 2023, SOSTE identified further actions that might contribute to building a wellbeing economy (Marttinen and Turtinen 2023). SOSTE is a Finnish Umbrella organisation of 200 social affairs and health NGO members and partner members.
The conclusions of this report can be distilled as follows:
Governance is crucial for implementing wellbeing economies: Individual policies or strategies alone are insufficient to achieve a wellbeing economy without integrating these goals into broader governance frameworks.
Participation, evidence, and iterative measurement are key governance principles: For a wellbeing economy to succeed, it requires cross-sector participation with civil society to determine the objectives of a wellbeing economy and the use of up-to-date and comprehensive wellbeing data.
Long-term investments and embedding over short-term gains: Governments must prioritise long-term investments in wellbeing, which often extend beyond budget cycles and require future-oriented thinking. Short-term economic pressures should not overshadow the long-term benefits of a wellbeing economy.
Wellbeing must permeate all sectors: Wellbeing should be a core objective across all areas of government rather than a separate policy. This requires breaking down silos, fostering collaboration, and embedding wellbeing in budgeting and legislative processes both prior and after for evaluative purposes.
The purpose of this intervention was to help steer the policy implementation of the Finnish National Action Plan. It remains to see how successful this has been.
Doughnut Economics in Pirkanmaa and Tampere City Region
In 2020 and 2021, the Pirkanmaa region and the Tampere city region began using DE (Pirkanmaa Region 2021). A City Portrait revealed Pirkanmaa faces both social and ecological challenges within the Safe and Just Space (SJS). Social policies focus on health, employment, and well-being but overlook homelessness, food assistance, elderly care, and ageing population issues. Ecologically, Pirkanmaa struggles with high material consumption, greenhouse gas emissions, and inadequate ecological goals in municipal strategies (Pokkinen 2021). The City Portrait emphasised the need for a holistic approach that integrates social and ecological issues, encourages sectoral collaboration, and better tracks environmental impacts like waste and consumption data.
DE was not just a diagnostic tool but also influenced policy shifts and the slow development of a regional plan (Pirkanmaa Region 2021, 4–6), although documentation on ongoing DE applications remains limited.
This work with DE has had downstream effects. Tampere adopted a circular economy plan focusing on construction, though legislative changes may be required to clarify waste reuse policies. The city has implemented circular solutions in construction through material reuse, reducing CO2 emissions in the ECO3 Industrial Circular Economy Area, which promotes resource sharing among 40 organisations. The SÄILÖ Project has also facilitated the reuse of materials from demolished buildings, such as bricks, for new projects, helping cities like Orivesi and Nokia build sustainably with significant CO2 savings (European Commission 2024).