Placing on the market (article 6)
Article 6 in the Market Surveillance Regulation ((EU) 2019/1020), states:
"Products offered for sale online or through other means of distance sales shall be deemed to be made available on the market if the offer is targeted at end users in the Union [….]” In the introduction to the market surveillance regulation, it is stated (in section 15): For the case-by-case analyses, relevant factors, such as the geographical areas to which dispatch is possible, the languages available, used for the offer or for ordering, or means of payment, need to be taken into consideration. In the case of online sales, the mere fact that the economic operators' or the intermediaries' website is accessible in the Member State in which the end user is established or domiciled is insufficient".
Responsible economic operator (article 4)
The requirement that, in certain cases, products may not be placed on the market without the existence of a responsible economic operator established in the Union (article 4) is new in the market surveillance regulation. However, this new requirement only applies to products covered by RoHS and the Toy Safety Directive. The requirement does not apply to other chemical legislations such as the REACH, CLP and POPs. If there are no other responsible economic operators (manufacturer, importer or authorised representative), a fulfilment service provider will be the responsible economic operator. This is a new role, and it is defined in Article 3(11):
any natural or legal person who, in the course of a commercial activity, offers at least two of the services of storage, packaging, addressing and dispatch, without having ownership rights in the articles concerned
Marketplaces can have several different roles. In cases where they only display products for the sellers, they are not covered by the new provision. If, on the other hand, they take greater responsibility for the products as defined above, they become the responsible economic operator. The European Commission has issued a Notice of Guidelines on Article 4 (EUROPEAN COMMISSION, 2021).
Powers of market surveillance authorities (article 14)
The market surveillance regulation also gives the authorities the possibility to restrict access to a web page if no other effective means are available to eliminate a serious risk from a product (article 14).