Plan your communication

The Secretariat to the Nordic Council of Ministers (NCMS) has an approved communication process, which means that communication planning must take place at the start of new projects and assignments (GS Decision 28/2013). Well-prepared communication initiatives result in more opportunities for creating interest and involvement in our politicians’ political initiatives to make the Nordic Region an attractive place to live, work and do business, and to strengthen the Region internationally.

This document is a tool primarily for specialist advisers within the different subject fields and project managers who are not used to planning communication initiatives. It includes a checklist of what to consider when planning effective communication initiatives.

The Secretariat’s communications department can help you with planning and activities, but you should read through this document, fill in the relevant sections, and set aside a communications budget for this co-operation to be as effective as possible. GS Decision 28/2013 states, “There must be a communication budget within the project/assignment framework. The contents of this budget is to be discussed between the specialist adviser and the communications adviser.”