4. Message
What should we say to the target groups so that they understand the political initiative?
What is the most important thing for your target groups to take on board? What is the political initiative about? Why is this an important issue right now? What problems does the outcome solve for the target groups? What are the target groups expected to do? Is there anything that will be adversely affected by the political initiative?
These are the questions that the message has to answer. One way of developing a message is to develop questions and answers (Q&A). From these, highlight a maximum of three key messages and some sub-messages that support (argue) the key message. A Q&A is also good to have to hand for everyone involved throughout the assignment/project.
Possible question I could be asked | My answer |
|---|---|
Look at your questions and answers and try to formulate a maximum of three key messages to be used throughout the assignment/project. You can then formulate some sub-messages for each key message to support the argument.
Adapt the message to your target groups. Motivation for and knowledge of the political initiative may differ among them. Try to put yourself in the shoes of each target group and answer the question, “What does this mean to me?” (target group).
