2. Target groups

Think about who needs to know about the assignment/project, or who should take action in one way or another. Why are they important? Identifying your target groups is one of the most important jobs in planning. We want to communicate with individuals.

You may have several different target groups, each of whom may need to know different things. For some it’s enough just to know what’s going on. Others may need to be more involved if they are to be ambassadors. Remember your internal target groups, such as your colleagues, heads of department, and project managers of ancillary assignments/projects, as well as those who have ordered the assignment/project.

Also think about any groups that are critical of the assignment/project. They also need to know what’s going on. It’s always better to be prepared for criticism than to be caught off guard.

List them as external or internal, state whether they are very important (must know), important (should know), or not so important (keep updated), and what you know about the target group, e.g.: Where can you find them? Specific age groups?