3. Communication objectives
What should they know or do when they find out about the assignment/project?
Communication objectives are formulated on the basis of the effect you want to achieve with your communication and your messages.
- Knowledge? What do you want the target group to find out, know or become familiar with?
- Change in attitude? What do you want the target group to get an understanding of, accept, or become very positive about?
- Motivation? What do you want the target group to become motivated to try out?
- Action? What do you want the target group to do?
Be realistic in relation to the schedule and budget of the assignment/project and focus on the very important and important target groups. Sometimes it is a good idea to interview a few people from some of your target groups in order to set realistic objectives that can be evaluated.
What effect do I want to achieve in the very important and important target groups? Knowledge, attitude, motivation, or action?
