Acknowledgements

This report was prepared by Anthesis AB and iNudgeyou. In the project, Anthesis and iNudgeyou have collaborated with Original Coffee, a Nordea office café, Nordrest, Espresso House, Circle K and Panter to test the effects of various nudging techniques to increase the use of reusable cups.

Anthesis AB is a Swedish consulting firm with roots in academia. As a part of the Anthesis Group, the company operates in 22 countries and has a total of approximately 1,500 employees. Anthesis AB offers services in the areas of environmental economics, behavioural economics, sustainable energy systems, sustainable communities, and climate. In these areas, Anthesis AB provides strategic advisory services, business development, calculations, analysis, investigations, and research. The company possesses both broad and deep knowledge in socio-economic analyses, social sustainability, and innovation procurement, among other things. Furthermore, we have extensive experience in project and process management of multidisciplinary projects.

iNudgeyou is a renowned independent research centre in applied behavioural science, dedicated to developing and disseminating evidence-based strategies with pro-social objectives. Regarded as one of the world's leading "nudge units," iNudgeyou has extensive experience advising organizations such as the OECD, the World Bank, and the European Commission. Employees possess extensive expertise in applying nudging techniques across diverse domains, including reducing the use of single-use cups and other applications in the restaurant industry.

This research report was authored by Erik Gråd, Krister Mars (Anthesis AB), Pelle Guldborg Hansen, Cecilie Beg Katholm, and Hjalte Farsø Prag (iNudgeyou).

The authors would like to thank all involved collaborators from Original Coffee, the Nordea office café, Nordrest, Espresso House, Circle K and Panter. This project is financed by the Nordic Council of Ministers. The views and recommendations expressed in this report are those of the project institutions and do not necessarily reflect the views of the Nordic Council of Ministers.

This report was prepared by Anthesis AB and iNudgeyou, and reflects independent views of the authors who take sole responsibility for information presented in this research report, as well as for any errors or omissions. Neither Anthesis AB, iNudgeyou nor sponsoring organisations can be held liable under any circumstances for the content of this publication.