Culture and roles

Good internal communication is to be an integral part of the entire Nordic co-operation. All employees have a responsibility to search for and share information and expertise. Managers at all levels are expected to lead by example. They must facilitate and ensure that information and knowledge sharing flows both horizontally and vertically in the organisation.

The communication departments are the organisations' advisers and provide operational support in the communication work, but it is emphasised that the person who ‘owns’ the information is also the one who is to communicate it.