Communication needs, methods and technology are evolving at an ever-increasing pace. To reach the target groups on their own turf, we must continuously evaluate and adapt our communication channels and tools.
We will work closely with stakeholders and utilise strategic partnerships to create interactivity and increase engagement and reach.
We will conduct both quantitative and qualitative evaluations of our communications. The qualitative evaluations will look at the organisation’s priorities and goals, and assess the impact of our priorities and efforts.
Major initiatives will continuously revise their own communication plans. A separate sub-document describes the specific communication guidelines for employees of the Nordic Council of Ministers. Our design manual specifies the guidelines for publications. Other separate sub-documents provide guidance on international profiling, digital communication and language policy.