Objective

We will use communication to brand the Nordic Council of Ministers as:

A visible actor
Our communication work will brand the Nordic Council of Ministers as a proactive, policy-making organisation that strives to realise Vision 2030 in conjunction with our institutions, offices and partners.

This work is based on the recurring themes in the co-operation programmes and the respective sectors’ priorities.

A value-generating actor
We will generate real Nordic synergies and added value by turning issues identified at national level into Nordic discourses.

We will communicate this Nordic added value, both in the Region and beyond. We will set the agenda by initiating and participating in dialogue based on our perspectives, with a focus on innovative, evidence-based messaging.

An engaging actor
We will maintain dialogue with the outside world, both in the Region and beyond.

We will position the Nordic Council of Ministers as a collaborative organisation by communicating reflectively and inclusively, both in the Region and beyond.