Target groups

The Nordic governments use the Council of Ministers as a tool to generate synergies and added value.

All of our communication is based on openness and transparency, and is aimed at promoting democratic participation in Nordic co-operation. The Nordic Council of Ministers works with its own cultural institutions and other organisations to ensure that civil society is broad-based in terms of age, gender, ethnicity and other factors.

The Nordic Council of Ministers is a tool for the national governments to generate synergies and added value.

To ensure that the people of the Nordic Region benefit from this activity, we will work with strategic target groups who will act as intermediaries and help spread the word far and wide. Some of the key target groups are listed on this page.

Political decision-makers and the civil service
These actors shape the work of the Council of Ministers and participate in day-to-day co-operation. They include MPs, government ministers and civil servants.

Key public-sector actors
National associations of local authorities, local councils, regions and specialists who make active use of Nordic reports and benefit from their involvement in and the knowledge generated by projects funded by the Nordic Council of Ministers.

Decision-makers
Actors from business, academia, culture, interest groups and civil society, who deploy their knowledge of political work, publications and projects funded by the Nordic Council of Ministers for the benefit of the people of the Region.

International actors
The goal of international communication is to engage the rest of the world in dialogue about both Nordic and global dilemmas. Along with the Nordic networks, we will profile Nordic values around the world.

Nordic and international press and media
The Nordic Council of Ministers plays an active role in public debate and generates Nordic added value by sharing relevant narratives concerning work towards Vision 2030.

The Nordic Council of Ministers
The Secretariat, institutions, offices and other Nordic bodies. The Nordic Council of Ministers’ staff play an important role in sharing knowledge, disseminating the co-operation’s objectives, and conveying the Region’s unique strengths and shared values.