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CHAPTER 2:
THE PROBLEM WITH PROBLEMS
A Nordic Guidebook for Tourism Innovation
About this publication
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Foreword
Reading instruction
CHAPTER 1: WHAT IS THE XNTC PROGRAMME?
Full circle innovation in four phases
CHAPTER 2: THE PROBLEM WITH PROBLEMS
Why problems matter more than solutions
CHAPTER 3: HACKING SOLUTIONS
Why hackathons are always great – and sometimes right!
CHAPTER 4: MAPPING NORDIC STARTUPS IN TOURISM
Mapping the Nordic tourism startup landscape
CHAPTER 5: TESTING SOLUTIONS
Why testing is always right, even when it goes wrong
CHAPTER 6: INNOVATION TO BE CONTINUED
A Guidebook That Never Ends
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