About the X-Nordic Travel Contest
The X-Nordic Travel Contest (XNTC) is an initiative by Nordic Innovation under the Nordic Council of Ministers, designed to strengthen and enhance the future sustainability and competitiveness of Nordic tourism.
The XNTC project is part of Nordic Innovation’s Tourism in the Nordics initiative. Launched in 2018, this initiative aligns with Vision 2030 to foster innovation, collaboration, and sustainability across the region.
Following a tender process, the XNTC project has been led by Group NAO in collaboration with Happy42 and Design Nation from Q4 2022 until Q2 2025.
Recommended citation: Nordic Innovation (2025), Nordic Guidebook for Tourism Innovation
Published by: Nordic Innovation (2025)
Supported by: Nordic Innovation and the Nordic Council of Ministers
Authored by: Group NAO (2025)
Framework illustration and graphics: Design Nation and the Nordic Council of Ministers
Framework illustration and graphics: Design Nation and the Nordic Council of Ministers
COPYRIGHT
All rights reserved. No part of this guidebook may be reproduced or transmitted in any form without clear reference to the original source.
All rights reserved. No part of this guidebook may be reproduced or transmitted in any form without clear reference to the original source.
