Key challenges
Globalisation in the value chain
Processing outside the region limit Nordic control in crises and may reduce access to critical processing routes.
Heavy reliance on overseas demand creates vulnerability to market shocks, associated price drops, and trade barriers, limiting market access.
Dependence on imported feed for aquaculture production.
Biological and regulatory constraints: Several key stocks face reduced biomass or unstable quota frameworks.
Low consumption: Consumption is lower than recommended in all regions, in particular among the younger consumers, reflecting barriers related to price, skills, familiarity, and weak social norms.