Global Analysis for International Profling and Positioning of the Nordic Region
This Analysis is intended to act as a strategic tool for nation brand planning, helping Nordic
countries understand and leverage the national versus collective brand where it is most
effective.
This analsysis is a project designed to support the Nordic Council of Ministers’
Strategy for International Branding of the Nordic Region, by performing a systematic global analysis of how the Nordic region as an entity is perceived in different
countries, regions, and markets to inform strategic decisions on how the region is best profiled and positioned internationally.