EXPO 2025 – Osaka, Japan

Nordic StartUp Day

At Nordic Startup Day in the Nordic Pavilion at EXPO 2025 Osaka, Nordic and Japanese entrepreneurs, investors, and innovation experts gathered to explore how closer cooperation can accelerate green and digital transformation. The programme featured four sessions: The Nordic Startup Ecosystem and the Values Behind, Universities and the Nordic Startup Ecosystem, Nordic Cleantech Startup Pitch, and Investment Opportunities in the Nordics for Japanese Companies.

Through panel discussions and networking, participants from both the Nordics and Japan exchanged experiences, identified synergies, and explored concrete opportunities for partnerships and investments.

"We want to showcase the Nordic region not only for starting up but also scaling up businesses. They are significant agents of change and solve societal challenges and function as instruments for both recovering and boosting our economies. It is important for us to strengthen international relations and attract investments and help to investigate new markets," said Sindre Bornstein, Director of Nordic Innovation.

We want to showcase the Nordic region not only for starting up but also scaling up businesses. They are significant agents of change and solve societal challenges and function as instruments for both recovering and boosting our economies. It is important for us to strengthen international relations and attract investments and help to investigate new markets.
Sindre Bornstein, Director of Nordic Innovation

Conclusion

The day concluded with a shared recognition of the strong alignment between the Nordic and Japanese startup ecosystems. Both regions value sustainability, trust, and innovation – creating a solid foundation for long-term collaboration. The event underscored that combining Nordic innovation with Japanese technology and market potential can accelerate the green transition and open new growth opportunities for entrepreneurs on both sides.

Nordic Contribution

The day was made possible through Nordic Innovation House Tokyo, an initiative under the Nordic Council of Ministers. Nordic Innovation House provides a soft-landing platform for Nordic startups and scale-ups entering the Japanese market, offering workspace, mentorship, and access to local networks and investors. By connecting entrepreneurs, investors, and corporate partners, the initiative strengthens the bridge between the Nordic innovation ecosystem and Japan’s vibrant tech community, fostering collaboration, co-creation, and sustainable growth.