In the Faroe Islands there is an ongoing reading campaign, the “Faroe Islands reads” ("Føroyar lesa"). The purpose of the campaign is to promote the joy of reading, especially in the mother tongue, and to create a good reading culture throughout the Faroese society. The campaign covers all ages, but the idea for the campaign came from recommendations made by those responsible for a large reading habit survey in 2017–2018 with three grades in primary school, which confirmed that students’ reading is limited. The Ministry of Social Affairs and Culture appointed a working group responsible for the reading campaign to bring together all parties involved in book publishing, book sales and the distribution of books as well as authorities, schools, libraries, municipalities, associations and other organizations that can contribute to the development of interest in and knowledge of reading. The campaign was launched in 2020 and runs for 3–5 years. It includes a website that is intended as a centre for inspiration and information about reading so that adults and children, private individuals and employees in various fields can find relevant material to promote reading (Føroyar lesa 2024).