4.1.1 Users’ perspectives on digital services and the risk of reinforcing inequalities
Tarja Heponiemi, Finnish Institute for health and welfare, Finland
In recent years, digital health and social care services have rapidly expanded, partly replacing face-to-face interactions – particularly in Nordic countries. While this offers new opportunities, it also increases the risk for digital exclusion. Not everyone has equal possibility or ability to use digital services and take responsibility for their own wellbeing. Those with the greatest need for health and social care are often the ones facing the most challenges in adopting and adapting to digital services, potentially deepening existing social and health inequalities.
There are inequalities in access to and use of digital services
Individuals who are economically, socially, or health-wise disadvantaged tend to use digital services less frequently than their more advantaged peers. Poor health, functional limitations, cognitive difficulties, loneliness, and psychological distress are all associated with reduced access to healthcare services. Importantly, poor digital competence partly explains these associations. Specifically, we found that poor digital competence accounted for approximately 12% of the association of cognitive impairments with poor healthcare access, 9% of long-term functional limitations, and 8% of loneliness. (Heponiemi et al., 2023)
Impairments in vision (both near and distance), limited upper limb mobility, and poor cognitive and physical performance – as measured by tests such as memory assessments and the chair rise test – are significant predictors of internet non-use and low digital competence over time. Notably, we found that older individuals who perform poorly on the word list memory test had a 3.8-fold higher risk of not using the internet compared to those with better performance. (Heponiemi et al., 2023)
Not all users benefit equally from digital health and social care services
Digital services are often seen as less useful by those experiencing socioeconomic or health-related challenges. Financial hardship – such as needing to compromise on food, medications, or medical visits – is particularly linked to low perceived usefulness. Poor self-rated health and limited social contacts are also associated with reduced perceived value. Additionally, older adults, individuals with lower educational attainment, and rural residents report fewer benefits, partly due to disparities in access, digital skills, and service use. (Heponiemi et al., 2020)
Further analyses show that individuals with lower personal, economic, and social offline resources perceive digital services as less beneficial, largely due to poor access, limited digital skills, and negative attitudes toward digital services. These findings highlight the need to address both structural and attitudinal barriers to improve the perceived value and usability of digital services among disadvantaged groups. (Heponiemi et al., 2021)
Among older adults, the most commonly perceived benefit of digital services is their ease of use regardless of time and location. Perceived usefulness is greater among those with convenient access to local services, good functional ability, good vision, the ability to learn new things, and those living with someone. Internet access and the ability to use it independently are also strongly linked to higher perceived benefits. (Kainiemi et al., 2023)
Especially vulnerable groups face digital inclusion challenges
Vulnerable groups – including older adults, migrants, mental health service users, frequent users of health services, and the unemployed – often face barriers in accessing digital services. These barriers include limited digital and/or local language skills, lack of support and training, poor health, absence of secure e-identification, and unsuitable devices. Digital services are frequently perceived as inadequate substitutes for face-to-face care, due to challenges in communication and limited applicability across diverse situations. Concerns about data security and mistrust toward digital platforms are also common. Contact with healthcare professionals in digital settings is often experienced as less personal and more prone to misunderstandings. In addition, digital alternatives are not always available when needed, and some individuals in vulnerable groups remain unaware of existing services or their potential benefits. (Kaihlanen et al., 2022)
Among mental health service users improved access to care, support for mental well-being, and the convenience of receiving services from home may support the use of remote mental health services. Whereas, the lack of non-verbal communication, difficulties in expressing and interpreting emotions, technical problems, issues related to service organization and usability, varying levels of professional readiness to deliver remote care, and concerns about safety and data security may hinder the use. (Coomans et al., 2024)
Individuals with mental health problems express heightened concern about the safety of web-based services. Poor mental health is independently associated with negative attitudes toward digital platforms, beyond the influence of sociodemographic factors. These negative perceptions are especially pronounced among older adults and men. (Rantanen et al., 2021)
Conclusions
Previous research shows that the risk of digital exclusion from services and deterioration in well-being is particularly high among already vulnerable groups. Thus, the high increase of digital services may exacerbate existing social and health-related inequalities. However, it is important to keep in mind that situation is more complex than it seems, as individuals in these groups vulnerable to digital exclusion are highly diverse. Our recent review shows four perspectives which reflect suitability to digital services in health and social care: (1) skill-based suitability, (2) suitability based on general ability to maintain health, (3) suitability based on attitude and experience, and (4) suitability based on practical matters. (Kaihlanen et al., 2023)
It is essential that governments and service providers take proactive steps to enhance digital inclusion. Based on findings from the DigiIN project (“Towards socially inclusive digital society – transforming service culture”), several recommendations have been proposed to support this goal. To ensure that digital health and social services are inclusive and effective, it is important to guarantee the clarity and accessibility of service content. Continuous and accessible support should be provided to help users navigate digital services. Efforts are needed to promote digital inclusion among older adults and other vulnerable groups. The impact of digitalization on the work of health and social care professionals should be recognized and managed. Education and professional development must be strengthened to meet the evolving needs of a digitalized health and social care. Furthermore, successful implementation of new digital technologies in health and social care requires efforts. (Kaihlanen et al., 2025)