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Annex: web visits, enquiries and informational activities

Visits to Info Norden’s web pages

The figures up to and including 2022 are from Google Analytics. The figures from 2024 are, unless stated otherwise, from Siteimprove.

Figure 1: Number of visits to the Info Norden web pages

Table 1: Number of visits to the Info Norden web pages

 
Visit from:
 
2022
 
2023
 
2024
Difference between 2023 and 2024
Denmark
248,100
275,981
349,815
+26.8 %
Finland
233,779
242,419
316,095
+30.4 %
The Faroe Islands
7,381
6,639
6,929
+4.4 %
Greenland
20,469
15,487
16,029
+3.5 %
Iceland
29,230
32,732
38,138
+16.5 %
Norway
322,759
327,465
379,645
+15.9 %
Sweden
509,756
541,494
610,944
+12.8 %
Åland
3,277
3,130
3,180
+1.6 %
Non-Nordic countries
537,265
576,632
801,724
+39.0 %
Total
1,912,016
2,021,985
2,522,499
+24.8 %

Table 2: Number of page views for the Info Norden web pages

 
Page views in:
 
2022
 
2023
 
2024
Difference between 2023 and 2024
Denmark
361,920
365,387
453,015
+24.0 %
Finland
348,800
326,789
410,513
+25.6 %
The Faroe Islands
11,873
9,715
9,957
+2.5 %
Greenland
29,884
21,824
22,588
+3.5 %
Iceland
50,877
50,600
57,329
+13.3 %
Norway
458,953
420,594
474,366
+12.8 %
Sweden
733,899
690,654
753,317
+9.1 %
Åland
5,840
5,667
4,447
-21.5%
Non-Nordic countries
719,155
718,776
984,416
+37.0 %
Total
2,721,201
2,610,006
3,169,948
+21.5 %

Table 3: Visits, by traffic source

Percentage share of visits coming via:
2022
2023
2024
Organic searches
Figures from 2023 onwards are calculated as the figures for search engines in Siteimprove minus the total number of clicks on Info Norden’s campaigns in Google Ads.
81.9 %
81.0 %
77.9 %
Google’s share of organic searches
96.6 %
97.2 %
98.0 %
Google ads
Figures for 2021–2022 from Google Analytics. Figures from 2023 onwards are calculated as the total number of clicks on Info Norden’s campaigns in Google Ads.
10.5 %
7.7 %
6.7 %
Other websites (apart from social media)
1.3 %
0.9 %
2.7 %
Social media
0.6 %
0.8 %
0.7 %
Facebook’s share of social media visits
85.2 %
85.7 %
80.1 %
Direct traffic
5.7 %
5.2 %
7.0 %
Internal referrals
-
3.2 %
4.1 %

Table 4: Most-viewed web pages

Here are the 100 most-read articles on the Info Norden web pages across all countries. All translations of each text are included in the count. The number in parenthesis indicates position on the list in 2023.
  1. Public holidays in Denmark (4)
  2. Travelling with dogs or cats to Norway (1)
  3. Public holidays in Norway (7)
  4. Public holidays in Sweden (18)
  5. Moving or travelling to Svalbard (2)
  6. Customs regulations in Norway (3)
  7. Guide: Moving to Norway (5)
  8. Public holidays in Finland (NEW)
  9. Guide: Working in Finland (23)
  10. Travelling to Sweden with dogs and cats (17)
  11. Travelling with pets to Denmark (6)
  12. Housing in Norway (8)
  13. Housing in Sweden (25)
  14. Retirement pension in Norway (15)
  15. Swedish citizenship (10)
  16. Customs regulations in Sweden (13)
  17. Guide: Working in Norway (9)
  18. Danish citizenship (20)
  19. Passport and visa requirements when entering Sweden (NEW)
  20. Looking for work in Norway (14)
  21. Banks in Sweden (12)
  22. Swedish personal identity number (NEW)
  23. Work as a nurse in Norway (19)
  24. Job-seeking in Greenland (24)
  25. Norwegian identification numbers (11)
  26. Parental benefit and parental leave in Norway (21)
  27. Guide: Moving to Sweden (16)
  28. Guide: Moving to Greenland (26)
  29. Parental benefit in Sweden (31)
  30. Death, inheritance and wills in Sweden (NEW)
  31. Driving licences in Sweden (30)
  32. Travelling to Finland with dogs or cats (28)
  33. Cars in Sweden (34)
  34. Norwegian citizenship (40)
  35. Child support in Sweden (36)
  1. Retirement pension in Sweden (29)
  2. The Norwegian pension system (22)
  3. Work and residence permits in Norway (39)
  4. Housing in Denmark (35)
  5. Cars in Denmark (38)
  6. Registration in the Swedish Population Register (27)
  7. Housing allowance in Sweden (42)
  8. Guide: Moving to Denmark (33)
  9. Finnish citizenship (48)
  10. Passport requirements for travel to Denmark (NEW)
  11. Right to healthcare services in Norway (47)
  12. Grading scales in the Swedish educational system (44)
  13. Driving licences in Norway (53)
  14. Cars in Norway (45)
  15. Pregnancy and childbirth in Sweden (52)
  16. Work permits and residence permits in Sweden (49)
  17. Tax in Norway (32)
  18. Tax in Sweden (41)
  19. Guide: Working in Greenland (56)
  20. Danish State Education Support (60)
  21. Danish retirement pension (50)
  22. Tax in Denmark (46)
  23. Customs rules in Iceland (62)
  24. Registration in the National Population Register in Norway (43)
  25. Guide: Working in Denmark (55)
  26. Customs rules in Denmark (51)
  27. Parental benefit in Denmark (90)
  28. Work and residence permits in Greenland (54)
  29. Danish civil registration number (64)
  30. The grading scale in the Danish education system (69)
  31. Housing in Greenland (59)
  32. Work as a doctor or nurse in Sweden (37)
  1. Residence and work permits in Denmark (82)
  2. Medicines and high-cost protection in Sweden (72)
  3. Guide: Moving from Sweden (65)
  4. The Danish pension system (67)
  5. Driving licences in Denmark (71)
  6. Applying for jobs in Sweden (98)
  7. Guide: Working in Sweden (NEW)
  8. Death and inheritance in Norway (70)
  9. Housing in Åland (61)
  10. Housing in the Faroe Islands (58)
  11. Disability benefit in Norway (73)
  12. Icelandic citizenship (57)
  13. Guide: Seasonal work in Sweden (NEW)
  14. Electronic identification in Sweden (NEW)
  15. Customs rules in Finland (NEW)
  16. Job hunting in Finland (84)
  17. Grading scales in Finland (95)
  18. Civil registration in Denmark (66)
  19. Financial support in Sweden (78)
  20. Right to access health services in Denmark (86)
  21. Unemployment benefit in Sweden (75)
  22. The healthcare system in Sweden (89)
  23. Job-seeking in Denmark (79)
  24. Guide: Moving from Norway (77)
  25. Primary and lower secondary school in Norway (74)
  26. Banks in Norway (76)
  27. Guide: Study in Sweden (NEW)
  28. Job-seeking in the Faroe Islands (68)
  29. The Swedish pension system (100)
  30. Childcare in Sweden (80)
  31. Do I need a passport when travelling to Finland? (NEW)
  32. Guide: Moving to Finland (NEW)
  33. Student finance in Sweden (NEW)

Table 5: Most-viewed web pages, by subject

Here are the 20 subjects on which Info Norden users have most often searched for information, across the countries. The number in parenthesis indicates position on the list in 2023.
  1. Public holidays (3)
  2. Travelling with dogs or cats (1)
  3. Guide: Moving to ... (2)
  4. Customs rules (4)
  5. Housing (5)
  6. Guide: Working in ... (7)
  7. Citizenship (6)
  8. Job-seeking (8)
  9. Retirement pension (10)
  10. Parental benefit (13)
  1. Personal identity numbers (17)
  2. Car (11)
  3. Residence and work permit (12)
  4. Tax (9)
  5. Driving licence (16)
  6. Passport, visa and identification requirements (NEW)
  7. Bank account (14)
  8. Pension system (18)
  9. Civil registration (15)
  10. Right to access health services (19)

Table 6: Page views on pages about the individual countries

Total number of page views on pages about each individual country.
Number of page views in:
2023
2024
Difference between 2023 and 2024
 Percentage
2024
Denmark
437,084
535,615
+22.5 %
17.8 %
Finland
196,999
334,491
+69.8 %
11.1 %
The Faroe Islands
61,678
61,327
-0.6 %
2.0 %
Greenland
144,796
155,547
+7.4 %
5.2 %
Iceland
114,492
112,901
-1.4 %
3.7 %
Norway
844,695
909,169
+7.6 %
30.2 %
Sweden
596,714
833,098
+39.6 %
27.7 %
Åland
59,104
56,736
-4.0 %
1.9 %
Non-country specific texts
4,519
13,807
+205.5 %
0.5 %

Enquiries to Info Norden

All enquiries to Info Norden are registered in the Nordsvar database. The figures are taken from there.

Figure 2: Number of enquiries to Info Norden

Table 7: Number of enquiries to Info Norden, by office

Most users who ask questions do so via the questionnaire on Info Norden’s web pages. When completing this questionnaire, users can choose which language they wish to receive the response in. This choice determines which Info Norden office receives the question. Enquiries that require an answer in Danish will be sent to Info Norden in Denmark, etc. Enquiries in English are answered by Info Norden in the country the enquiry concerns.
Number of enquiries to:
2022
2023
2024
Difference between 2023 and 2024
Denmark
837
756
719
-4.9 %
Finland
610
654
733
+12.1 %
The Faroe Islands
166
133
88
-33.8 %
Greenland
333
244
180
-26.2 %
Iceland
312
256
199
-22.3 %
Norway
1,117
1,000
812
-18.8 %
Sweden
1,888
1,502
1,644
+9.5 %
Åland
107
69
36
-47.8 %
Total
5,370
4,614
4,411
-4.4 %

Table 8: Number of enquiries about the individual countries

Note that most enquiries concern at least two different countries. The total of the numbers in each column is therefore greater than the total number of enquiries per year given in Table 7.
Number of enquiries about:
2022
2023
2024
Difference between 2023 and 2024
Denmark
1,421
1,267
1,201
-5.2 %
Finland
575
660
723
+9.5 %
The Faroe Islands
260
221
205
-7.2 %
Greenland
403
346
349
+0.9 %
Iceland
455
405
369
-8.9 %
Norway
1,985
1,663
 1,570
-5.6 %
Sweden
1,592
1,297
1,416
+9.2 %
Åland
154
133
137
+3.0 %
EU/EEA
184
152
179
+17.8 %
Other
246
220
246
+11.8 %

Table 9: Number of enquiries by country of the enquirer

Info Norden arbejder for at så mange brugere som muligt kan finde relevant information på norden.org uden at behøve at kontakte Info Norden. Det er derfor at mål at andelen af henvendelser per webbesøg er lavt.
Number of enquiries from:
2023
 2024
Difference between 2023 and 2024
Percentage
2024
Denmark
679
653
-3.8 %
15.8 %
Finland
429
423
-1.4 %
10.3 %
The Faroe Islands
23
22
-4.3 %
0.5 %
Greenland
49
39
-20.4 %
0.9 %
Iceland
178
116
-34.8 %
2.8 %
Norway
792
731
-7.7 %
17.7 %
Sweden
1,078
954
-11.5 %
23.1 %
Åland
13
20
+53.8 %
0.5 %
EU/EEA
171
195
+14.0 %
4.7 %
Rest of the world
969
970
+0.1 %
23.5 %

Table 10: Number of enquiries by topic

Note that most enquiries concern at least two different topics. The total number in each column will therefore be greater than 100 %.
Topic
2022
2023
2024
Working in multiple countries
0.7 %
0.7 %
0.6 %
Work, job seeking and unemployment benefits
14.3 %
21.1%
24.9 %
Housing
5.2 %
4.4 %
4.0 %
Remote working and distance learning
0.9 %
1.3 %
1.6 %
Business/enterprise
4.5 %
4.9 %
4.8 %
Family (e.g. child support, death and inheritance)
3.3 %
4.2 %
5.0 %
Moving
10.7 %
10.0 %
7.8 %
Civil registration, ID and civil registration numbers
10.3 %
11.5 %
12.2 %
Consumers (e.g. banks and insurance)
5.7 %
5.6 %
5.5 %
Cross-border commuters
1.8 %
1.0 %
1.5 %
Non-Nordic citizens (both inside and outside the Nordic Region)
22.6 %
26.5 %
27.7 %
Crises in society (enquiries about COVID-19 and the war in Ukraine)
1.1 %
0.2 %
0.1 %
Vehicles
4.6 %
4.6 %
3.9 %
Temporary residence
4.2 %
4.9 %
4.3 %
Nordic co-operation
0.8 %
1.0 %
1.2 %
Nordic support schemes
0.7 %
0.7 %
1.1 %
Travelling with animals, plants and foodstuffs
5.0 %
6.5 %
5.0 %
Society (citizenship and voting rights)
8.9 %
6.8 %
6.1 %
School and education
11.0 %
10.5 %
9.9 %
Social security (all types of social benefits)
16.2 %
15.4 %
15.4 %
Health, illness and special needs
5.3 %
4.7 %
5.2 %
Customs and taxation
11.5 %
10.1 %
9.5 %
Other
1.8 %
1.3 %
1.8 %

Table 11: Number of enquiries per web visit

Info Norden works actively to enable as many users as possible to find relevant information on norden.org without needing to contact Info Norden. It is therefore a goal of ours that the number of enquiries per web visits be low.
Year
Number of enquiries per 1,000 visits
2024
1.7 %
2023
2.3 %
2022
2.8 %
2021
3.5 %
2020
3.6 %

Table 12: Number of enquiries per language

Language
2022
2023
2024
Danish
15.7 %
15.0 %
14.8 %
Finnish
8.3 %
7.5 %
8.5 %
Faroese
0.2 %
0.3 %
0.3 %
Greenlandic
0.3 %
0.2 %
0.1 %
Icelandic
3.5 %
3.4 %
2.8 %
Norwegian
17.4 %
16.1 %
15.7 %
Swedish
26.0 %
24.4 %
21.7 %
English
28.6 %
33.0 %
36.2 %

Table 13: Enquiries registered as possible border obstacles

Info Norden is able to register an enquiry as a “possible border obstacle”. This can be done for both new and known problems, and both for obstacles which meet the definition established by the Freedom of Movement Council for a border obstacle as well as issues that have not yet been clarified. Info Norden’s role is to collect and report information on border obstacles to the Freedom of Movement Council. The goal is to receive relatively fewer trivial enquiries and relatively more enquiries that concern possible border obstacles. The percentage of all enquiries that concern possible border obstacles is an indication of this.
Year
Number
As a percentage of the number of enquiries
2024
201
4.6 %
2023
152
3.3 %
2022
137
2.6 %
2021
67
1.3 %
2020
95
2.4 %

Info Norden’s informational activities

Info Norden’s informational activities encompass all aspects of the work being done to promote freedom of movement in the Nordic Region and can, among other things, take the form of seminars, conferences, presentations, meetings with stakeholders, targeted digital information to Info Norden’s target groups and campaigns on social media.

Table 14: Info Norden’s own events

Subject
Organiser
Location
Start date
Number of participants
Breakfast meeting with Norway’s delegation to the Nordic Council and the Nordic Association
Info Norden, the Nordic Association
Oslo
1/2/2024
10
Finland’s network on obstacles to freedom of movement in the Nordics
Info Norden and the Finnish Norden Association
Helsinki
1/2/2024
19
Meeting with Norway’s Co-operarion Ministers and Ministry of Foreign Affairs
Info Norden, the Nordic Association
Oslo
8/2/2024
8
Presentation to the Icelandic embassy in Denmark
Info Norden, the Icelandic embassy
Copenhagen
20/2/2024
3
Presentation to the Norwegian embassy in Finland
Info Norden, the Norwegian embassy
Helsinki
6/3/2024
7
Nordic Day in Sweden: The future of free movement in the Nordic Region – What will it look like?
Info Norden and Norden i Fokus
Stockholm
18/3/2024
120
Security in the Nordic Region
Info Norden, the Nordic Association
Copenhagen
19/3/2024
110
Nordic Day in Finland: The Nordic Region – Stronger together
The Nordic Council of Ministers, Info Norden, etc.
Helsinki
22/3/2024
542
Travel and Education in the Nordic Region
TechCollege, Info Norden, the Nordic Association and more
Aalborg
16/4/2024
130
Meeting between Solvit, Info Norden and the Freedom of Movement Council in Finland
Info Norden
Helsinki
22/4/2024
4
Returning to Denmark
Info Norden, the Nordic Welfare Centre
Online
23/4/2024
8
Presentation to Finland’s representatives in NATO
Info Norden
Brussels
14/05/2024
5
Presentation to Europass
Info Norden
Brussels
14/05/2024
7
Presentation to Single Digital Gateway/Your Europe
Info Norden
Brussels
14/05/2024
13
Presentation to ECAS/Your Europe Advice
Info Norden
Brussels
15/05/2024
10
Presentation to the staff of the Swedish EU Commissioner
Info Norden
Brussels
15/05/2024
6
Presentation to eIDAS
Info Norden
Online
21/05/2024
7
Finland’s network on obstacles to freedom of movement in the Nordics
Info Norden and the Finnish Norden Association
Helsinki
28/5/2024
24
Järvaveckan: A school for all – But how do we get the boys on board?
Info Norden, Norden i Fokus and the Nordic Welfare Centre
Stockholm
29/5/2024
50
Järvaveckan – Tent
Info Norden, Norden i Fokus and the Nordic Welfare Centre
Stockholm
29/5/2024
500
Induction meeting – guidance network, online
The Nordic Council of Ministers, Info Norden, Euroguidance, the Norwegian Directorate for Education and Training
Online
10/6/2024
40
Folkemødet: More young people in the Nordic Region should choose a vocational education!
The Nordic Council of Ministers, Info Norden, the Nordic Association
Allinge
15/6/2024
110
Folkemødet: How can we best utilise labour force in the Nordic Region?
The Nordic Council of Ministers, Info Norden, the Nordic Association
Allinge
15/6/2024
91
Anniversary conference: 70 years of a common Nordic labour market
The Swedish Ministry of Employment and Info Norden
Malmö
18/6/2024
180
Almedalen – seminar: “Remote work is here to stay – how should we view it?”
The Nordic Council of Ministers, Info Norden
Visby
25/6/2024
50
Almedalen – mingle: Almedalen mingle event in the Nordic tent
The Nordic Council of Ministers, Info Norden
Visby
25/6/2024
100
Arendalsuka: Taking a border-free Nordic Region to the next level
The Nordic Council of Ministers, the Chamber of Commerce of Sweden & Norway, Akershus County Council, Info Norden, the Swedish Embassy in Oslo
Arendal
13/8/2024
70
Nordic-Baltic seminar on learning opportunity portals
The Nordic Council of Ministers, Euroguidance, Info Norden
Tromsø
14/8/2024
56
Finland’s network on obstacles to freedom of movement in the Nordics
Info Norden, the Nordic Association
Helsinki
3/9/2024
18
Business without border obstacles – Can the Nordics become a single region for work and business?
Info Norden, the Nordic Association
Oslo
26/9/2024
50
Meeting with the Finnish embassies in the Nordic Region
Info Norden, the Finnish embassy in Denmark
Copenhagen
24/10/2024
11
Lunch meeting with the Nordic embassies in Oslo and the Nordic Association
Info Norden
Oslo
13/11/2024
10
Finland’s network on obstacles to freedom of movement in the Nordics
Info Norden, the Nordic Association
Helsinki
3/12/2024
17

Table 15: Events that Info Norden has contributed to

Subject
Organiser
Location
Start date
Number of participants
Educa exhibition
Exhibition centre, Trade Union of Education in Finland, Finnish National Agency for Education, etc.
Helsinki
26/1/2024
160
Consuls Day for Icelandic consuls in Oslo
The Icelandic embassy in Norway
Oslo
2/2/2024
12
Presentation of Info Norden’s website for E-samverkan
Info Norden
Stockholm
15/2/2024
5
Workshop on Low Nordic cross border labour market mobility: Lack of labour in many sectors and areas – What will the next 70 years look like?
Nordregio
Stockholm
22/2/2024
9
Presentation about Info Norden and border obstacles, delegation meeting at the Norwegian Parliament
The Norwegian Parliament
Oslo
19/3/2024
15
Nordic Day
The Nordic Institute in Greenland and the Nordic Association in GL
Nuuk
23/03/2024
50
LOTS
The Nordic Council of Ministers
Copenhagen
10/4/2024
20
Communication seminar
The Nordic Council of Ministers
Båstad
18/4/2024
60
General Assembly of the Finnish Norden Association
The Finnish Norden Association
Tammerfors
20/5/2024
73
Award ceremony coffee: Nordic Achievement of the Year 2024
Youth League of the Finnish Norden Association
Helsinki
28/5/2024
20
Arendalsuka: Contributed practically in the Nordic tent
Nordic co-operation
Arendal
11/8/2024
1,200
Margretedagene: Contributed practically and social-media launch of Margetedagene
The Nordic Association
Oslo
23/9/2024
80
West Nordic Day
The Nordic Institute in Greenland and the Nordic Association in GL
Nuuk
23/9/2024
40
Stand at the Nordic Council session
The Nordic Council
Reykjavik
28/10/2024
200
Meeting with the Freedom of Movement Council and border services
The Secretariat of the Nordic Council of Ministers
Reykjavik
30/10/2024
23
Trustee Day
The Nordic Association
Middelfart
16/11/2024
85

Table 16: Info Norden’s digital informational activities and mentions in other channels

Subject
Organiser/Sender
Type of information
Date
Number of recipients / Reach
Contributed facts to article on working life (which links to Info Norden’s articles)
Working life in the Nordic Region
Article
1/2/2024
-
Newsletter: Ten reasons to start a business in the Nordic Region
Info Norden
Newsletter
8/2/2024
450
Business in the Nordics: 10 Reasons and 10 Challenges
Mobility in the Nordics
LinkedIn
14/2/2024
420
Access Denied: Swedish Banks Reject Foreign Homebuyers for Account Opening
Mobility in the Nordics
LinkedIn
21/2/2024
420
Newsletter: Around the Nordic Region in 80 points
Info Norden
Newsletter
15/3/2024
218
Newsletter: New visit records in 2023
Info Norden
Newsletter
15/3/2024
71
Everything you need to know about freedom of movement
Info Norden
Newsletter
15/3/2024
450
Around the Nordic Region in 80 Points
Mobility in the Nordics
LinkedIn
15/3/2024
420
Nordic payment revolution: By summer, people in the Nordics can swipe across borders!
Mobility in the Nordics
LinkedIn
22/3/2024
420
Two news items about Info Norden’s annual report
The Finnish Norden Association
Newsletter
5/4/2024
2,800
The Nordic Region in 2030 and beyond
The Finnish Norden Association
Article
22/5/2024
5,000
Two news items about Info Norden
The Finnish Norden Association
Newsletter
31/5/2024
2,800
From Helsinki to Nuuk: The role of Info Norden in social security
Finnish Centre for Pensions
Article
10/6/2024
2,400
Nordic debates at Folkemødet
Info Norden
Newsletter
12/6/2024
215
10 Myths about Living, Working and Thriving in the Nordic Countries
Mobility in the Nordics
LinkedIn
5/8/2024
420
"Married in One Nordic Country, Single in Another? The Curious Case of Wedding Rings in the Nordic Countries”
Mobility in the Nordics
LinkedIn
20/8/2024
420
Increase student mobility via digital services
The Finnish Norden Association
Newsletter
23/8/2024
2,800
Cross-border challenges: the summer’s most important reports and seminars,
Info Norden
Newsletter
28/8/2024
450
Panel conversation on business and border obstacles
Info Norden
Newsletter
11/9/2024
70
How Integrated Are the Nordics? 11 Challenges to True Nordic Integration
Mobility in the Nordics
LinkedIn
2/10/2024
420
Working in the Nordics: The Best Job Sites for Each Country
Mobility in the Nordics
LinkedIn
4/10/2024
420
Bridging the Gap: New Rules for Cross-Border Commuting in the Danish-Swedish Agreements
Mobility in the Nordics
LinkedIn
10/10/2024
420
From weeks to years: Sweden makes it more difficult for Nordic citizens to become Swedish citizens
Info Norden
Newsletter
24/11/2024
450
Nordic Council of Ministers I www.norden.org/publications I pub@norden.org