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Nordic Tourism
Plan
2025–2030
NORDIC TOURISM PLAN 2025–2030
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PREFACE BY THE CHAIRMANSHIP 2024
TOURISM IN THE NORDICS AND BEYOND
Purpose of the Nordic Tourism Plan 2025-2030
NORDIC TOURISM PLAN 2025-2030
Focus areas for Nordic Tourism Collaboration and recommendations
Sustainable tourism in the Nordics
Focus area 1 – Competitive Nordics
Focus area 2 – Innovative Nordics
Focus area 3 – Attractive Nordics
BACKGROUND FOR THE NORDIC TOURISM CO-OPERATION
Vision 2030
Organisational structure and implementation
Cross-sectoral cooperation
Target group
Communication
Evaluation of the cooperation