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Goal 2: The Nordic Region shall be a visible, competitive and creative region

A competitive Nordic Region

A visible and creative Nordic Region will be able to provide better jobs and living conditions, as well as stronger networks and skills development, for Nordic artists and cultural actors. Co-operation with actors in the Arctic and Baltic regions on cross-border mobility must be given central priority and contribute towards promoting the Nordic Region as a forerunner when it comes to freedom of expression and culture. The cultural and creative industries must contribute towards greater competitiveness and value generation. Nordic cultural co-operation shall, in a sustainable manner, support innovation in the development of new partnerships and business models, in addition to climate-friendly production and the dissemination and marketing of art and culture outside of the Nordic Region.
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Sub-goal 2.1: The communi­cation and dissemination of art and culture within and beyond the Nordic Region must be strengthened.

Sub-goal 2.2: Mobility and exchange between Nordic artists and cultural actors, and actors in the Arctic, the Baltic and other neighbour­ing areas, must be increased.

Sub-goal 2.3: Joint cultural initiatives outside of the Nordic Region must be implemented and help contribute towards both the international branding of Nordic cultural actors and the visualisation of the Nordic Region as a creative centre.